What is Cipher? Diffusion Digital April 2021

TL;DR

Cypher is an app that allows artists to monetize their flow by rapping over pre-made beats and capturing lightning in a bottle using NFTs.

Transcript

well cipher is basically this auto magic beat maker that we built and we allow people to just wrap right over these pre-made beats um in the app and we're trying to repackage it as sort of collectible hip-hop this minimum viable wrap so it's this proof-of-work dap that just allows you to monetize your flow um we kind of describe it as capturing lig... Read More

Key Insights

• 🎁 Cypher is an app that allows artists to monetize their flow through rap and collectible hip-hop.
• 🙈 NFTs and social tokens are seen as a way to enable better storytelling and give artists more control over their music.
• 🤑 The shift from ownership to streaming has disconnected listeners from music, but NFTs have the potential to bridge this gap and create richer experiences.
• 😒 Cypher aims to simplify music monetization through the use of smart contracts and abstracting away complex copyright issues.
• 😀 The app is focused on empowering artists and enabling them to find their tribes, rather than pursuing traditional industry success.
• 💪 Cypher's main net launch is highly anticipated, and they are actively building a strong community around their platform.
• 🎁 The app aims to capture the essence of freestyle rap battles and street poetry in a digital format.

Questions & Answers

Q: What is Cypher and how does it work?

Cypher is an app that allows artists to rap over pre-made beats and monetize their flow. It captures the essence of a cipher, where street poets freestyle and create off-the-cuff. Artists can use the app to create and sell collectible hip-hop.

Q: How does Cypher plan to fix the disconnect between listeners and music?

By using NFTs, Cypher aims to make music ownership tangible again. Artists can create unique and collectible experiences for their fans, front-loading the value capture and involving super fans in their trajectory.

Q: What challenges exist in the monetization of beats and remonetization by fans?

Currently, monetization in the music industry is often a black box, with complex royalty and copyright issues. Cypher aims to simplify this process for artists by utilizing smart contracts to bring transparency and abstract away the complexity.

Q: What can we expect from Cypher in the future?

Cypher is gearing up for its main net launch and plans to progressively open up the platform. They are focused on democratizing music creation, giving artists more control over their destiny, and helping creators find their tribes.

Summary & Key Takeaways

• Cypher is an auto-magic beat maker app that enables artists to rap over pre-made beats and monetize their flow.

• NFTs and social tokens are being introduced to the music industry to enable better storytelling and give artists more control.

• The shift from ownership to streaming has disconnected listeners from music, but NFTs can potentially fix this disconnect and create richer experiences.