Startup Battlefield: Session 3 - T4

TL;DR

T4 is a web platform that helps analysts quickly find comprehensive industry data, saving time and providing valuable insights.

Transcript

every consulting firm every investment company every corporation needs market research but if you've ever had to look for it like I did when I was a consultant at Bain & Company you know how painful that process is the average analyst spends 19 percent of their day researching for every 5 that show up to work one shows up to search companies are pa... Read More

Key Insights

• 👨‍🔬 Market research is an essential component for consulting firms, investment companies, and corporations.
• 👨‍🔬 The current process of searching for market research is time-consuming and inefficient, costing companies billions of dollars.
• 👨‍🔬 T4 offers a web platform that revolutionizes market research, providing quick access to comprehensive industry data.
• ❓ T4's UUX classification system and TOM indexing process ensure accurate and granular data aggregation.
• 👨‍🔬 The smart search feature of T4 significantly reduces the time spent on searching for relevant reports.
• 👨‍🔬 The pricing model of T4 offers cost savings compared to analyst fees for market research.
• 🥺 T4 sees itself as a potential partner for paid research service providers, offering lead generation and reselling opportunities.
• 😤 T4's team has extensive experience in the industry, and the platform has been successfully tested with major players, resulting in paid customers and positive feedback.

Questions & Answers

Q: How does T4 differ from traditional market research aggregators?

T4 goes beyond traditional market research aggregators by offering a more comprehensive and granular classification system (UUX), as well as a proprietary human-in-the-loop indexing process (TOM) that ensures all relevant data is included.

Q: How does T4 reduce the time and effort spent on market research?

T4's smart search functionality translates user queries into UUX indexing filters, quickly narrowing down thousands of potential search results to just a few relevant reports. This drastically reduces the time and effort required to find the data analysts need.

Q: What is the pricing model for T4?

T4 offers a SAS license charging up to $2,000 per user per year, making it a cost-effective solution compared to the fees companies pay analysts for time spent on market research.

Q: How does T4 plan to work with paid research service providers like Gartner and IDC?

T4 sees itself as a lead generation platform for paid research service providers. It directs users to reports containing the desired data and aims to establish partnerships with publishers to potentially resell their data in the future.

Summary & Key Takeaways

• The current process of searching for market research is time-consuming and inefficient, with analysts spending a significant portion of their day on it.

• T4 is a web platform that offers a better way to find comprehensive industry data, including both paid and free sources.

• By using T4, analysts can quickly and easily access the data they need, saving hours of research time.