My Amazon Guy Friday Live Q&A with Noah Wickham

TL;DR

Learn how to overcome FBA storage capacity limits by using 3PL or requesting additional space from Amazon. Get tips on changing brand names and handling A+ content updates for future launches.

Transcript

n a e he oh n well there we go hello everybody uh my name is Noah I am a director here at my amson guy and welcome to the Friday live Q&A H it's going to be my first one and I'm excited to kind of get started with everyone here and uh answer all of your questions so u Read More

Key Insights

• 🇨🇷 Managing FBA storage capacity requires strategic planning and may involve additional costs.
• 👍 Rebranding a product on Amazon can be challenging, but providing strong evidence and clear documentation can help convince Amazon to approve the change.
• 👨‍🔬 Optimizing product titles with relevant keywords and utilizing competitor research can improve search rankings and visibility.

Questions & Answers

Q: How can I request additional storage capacity from Amazon?

Go to the FBA inventory manager and open the capacity monitor. Request more space by selecting the option to do so. Be aware that Amazon may charge additional fees, and the amount of storage granted depends on your sales volume.

Q: Can I close a listing if I no longer sell a specific product?

Yes, you can close a listing if you no longer have any inventory and have no plans to sell the product again. This will clean up your back end, but be cautious of potential competition in the future.

Q: Is it possible to merge ASINs for different variations of a product?

Yes, you can merge ASINs for different variations into one parent ASIN. However, be mindful that merging ASINs may impact keyword ranking and advertising efforts. Double-check your targeting and make necessary adjustments for each variation.

Q: Can I store A+ content for future use?

Yes, you can create A+ content in advance and save it in your Amazon seller account. When the new SKU with improvements goes live, you can attach the pre-created A+ content to that listing.

Summary & Key Takeaways

• To increase FBA storage space, you can request more capacity through the FBA inventory manager and choose between 3PL storage or storing directly with Amazon.

• When rebranding a product, make sure to provide strong evidence and documentation to convince Amazon to approve the change. Consider using a physical photo of the product packaging with the new brand name.

• Utilize the keywords from your competitors to optimize your product title and improve search rankings and relevancy.

• Manage PPC campaigns effectively to maximize impressions and maintain visibility, especially when dealing with low stock or variations.