My Amazon Guy Friday Live Q&A with Thomas Fitzgibbons and Kristen Lasch

TL;DR

Get expert insights and advice on Amazon selling strategies, including B2B pricing, PPC campaigns, Q4 strategies, and more.

Transcript

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Key Insights

• 🈹 Utilize B2B pricing and quantity discounts to incentivize bulk purchases.
• 🪛 PPC campaigns should be used to drive conversions and boost organic rankings.
• 💝 Ensure that your listings are optimized for gifting during the holiday season.
• 🏃 Avoid running out of stock by closely monitoring inventory levels and shipping timelines.
• 💡 Increase PPC budgets and bids to stay competitive during Q4.
• 🤝 Consider incentivizing customers with deals and coupons to boost sales.

Questions & Answers

Q: How can I take down a hijacker in another marketplace on Amazon?

Amazon does not police third-party relationships, so it is important to do a test buy and report any counterfeit activity through brand registry.

Q: How can I set up an affiliate program for influencers?

Utilize Amazon Creator Connections or create custom attribution links to track affiliate sales. Provide clear instructions and commission rates to influencers.

Q: How many keywords should I have in an exact match campaign?

It is best to have 10-15 keywords maximum in a campaign to properly manage and optimize bids.

Q: Can I add bolded headings in my bullet points on Amazon listings?

Amazon has restrictions on formatting listings, and bolded headings are no longer allowed.

Summary & Key Takeaways

• Experts discuss various Amazon selling strategies, including B2B pricing, PPC campaigns, and Q4 strategies for success.

• Tips are given on how to set up an affiliate program for influencers and utilize TikTok for marketing.

• Strategies for optimizing listings and driving conversions during Q4 are shared.