SHOULD I START ANOTHER YOUTUBE CHANNEL? #ASKSUNNY

TL;DR

Learn how to successfully pivot your YouTube channel without losing subscribers or views by bridging the gap between your old and new content.

Transcript

I am back with a new episode of #ASKSUNNYY, and today's question, oh my, I've gotten asked this question so much over the last couple of years, I'm really excited to finally be officially answering it (singing) here on my channel. And if you didn't know, and if you hadn't had heard of Ask Sunny, you can send me questions, video questions on Instagr... Read More

Key Insights

• 🥶 Deleting old videos is not recommended, as they contribute to your channel's metrics and tell your channel's story.
• 🥶 Find a focus within your existing content that has performed well to bridge the gap between old and new content.
• 😒 Analyze breakthrough videos to identify topics that resonate with your audience and use them to create more content in that niche.
• 💗 Understanding where your subscribers are coming from and creating funnel content can help you grow your audience faster.
• 🫵 Retention is crucial, and long intros can negatively impact viewer engagement. Get to the main content quickly to maintain interest.

Questions & Answers

Q: Should I delete my older videos that are no longer relevant to my channel's new focus?

It's not recommended to delete old videos as they have accumulated metrics and are part of your channel's journey. Instead, focus on creating new content moving forward.

Q: How can I bridge the gap between my old and new content without losing subscribers?

Look for common themes or topics in your old content that have performed well and recreate updated versions of those videos. This will help engage your existing subscribers and signal to the algorithm that you still have authority in that niche.

Q: Is it advisable to start a completely new channel when pivoting content?

Starting a new channel is generally not recommended, especially if you have an existing personal brand. It will slow down your progress and divide your attention. Utilize your current channel and implement strategies to pivot successfully.

Q: How can I build authority with new keywords and topics?

Research keywords and topics that have lower competition but still have a reasonable search volume. By focusing on these niche keywords, you can begin building authority and gaining traction in a new content category.

Summary & Key Takeaways

• Sunny addresses a common question about how to handle a channel pivot when views and subscribers have stagnated.

• She advises against deleting old videos and starting a new channel. Instead, she suggests finding a focus within your existing content that has performed well and recreating videos in that niche.

• Sunny explains the importance of building authority with new keywords and using breakthrough videos to gauge audience interest in different topics.

• She emphasizes the need to understand where your subscribers are coming from and create funnel content that appeals to them.

• Additionally, Sunny discusses the role of retention and the negative impact of long intros on viewer engagement.