How to Stop Wasting Time & Get More Done as a Content Creator

TL;DR

Content creators can stop wasting time by building around a deep, repeatable “content well,” using templates, and scheduling social posts in advance. Carey Nieuwhof says effective social media can take under 20 minutes a day when posts are prepared and released strategically, followed by brief engagement. He also recommends choosing platforms based on both your natural format and your audience, so read on for a practical eight-part workflow.

Transcript

you can do effective social media in under 20 minutes a day you sort of get your thoughts ready you put them into some kind of social media scheduling thing and then you just release them at strategic points over the day uh on a break later in the day just go on your phone you see who's interacting who's engaging who's not make a couple of response... Read More

Key Insights

• 🍉 Finding a content well, a deep and effortless topic, is crucial for long-term content creation.
• 🎙️ Using templates for different types of content, such as blog articles and podcasts, can streamline the creation process.
• 🔉 Scheduling tools and strategic engagement can help content creators effectively manage multiple social media platforms.

Questions & Answers

Q: How can content creators stop wasting time and get more done?

Build around a deep topic that continually supplies ideas, then use repeatable templates for articles, podcast episodes, and videos. Prepare social posts in advance, schedule them strategically, and reserve brief periods for responding to audience engagement.

Q: Can content creators manage social media in under 20 minutes a day?

Yes. Carey Nieuwhof says effective social media can take under 20 minutes a day when you prepare your thoughts, load them into a scheduling tool, and release them at strategic times. Later, briefly check engagement and make a couple of responses, likes, or favorites.

Q: How should a creator choose which social media platform to use?

Start with the platform that feels most natural for your skills and content style. Also ask where your target audience spends time; for creators who naturally work with video, YouTube, TikTok, or Instagram Reels may fit.

Q: What is a “content well,” and why does a creator need one?

A content well is a deep topic that lets you create material continually and with relative ease. Finding one supports long-term consistency because the creator can repeatedly develop useful ideas around the same core subjects.

Q: How can templates streamline content creation?

Use a defined template for each format, including blog articles, podcast episodes, and videos. A consistent structure reduces the effort required to begin each piece and makes regular publishing easier.

Q: How did Carey Nieuwhof begin his content-creation journey?

He began creating content about a decade before the interview, initially through blogging. His work developed around leadership, change, and personal growth before expanding into podcasts and videos.

Q: How can creators attract high-profile podcast or video guests?

Start with people you know and those most likely to accept, then build a portfolio of published episodes. Use download or view counts to demonstrate the show's value, and combine direct outreach with networking through the prospective guest's connections.

Q: Which high-profile guests appeared on Carey Nieuwhof’s podcast?

The episode names Simon Sinek, Rick Warren, Michael Todd, John Maxwell, and Seth Godin as guests Carey Nieuwhof secured for his podcast. Their inclusion illustrates the level of guest the interview discusses pursuing.

Summary & Key Takeaways

• Carrie Newhoff started creating content about a decade ago, beginning with blogging and eventually expanding to podcasts and videos.

• He advises content creators to find their content well, a topic that they can continuously and effortlessly create content about.

• Newhoff recommends using templates for different types of content, such as blog articles, podcast episodes, and videos, to streamline the creation process.

• He shares his strategies for social media, including using scheduling tools, identifying the platforms that resonate with your audience, and cold-calling high-profile guests.