What Is Seenit, Winner of Startup Battlefield at Disrupt London 2016?

TL;DR

Seenit helps companies produce high-impact video at scale by enabling their fans, customers, and employees to capture footage through guided projects. For the BBC, 39 people across 36 countries submitted 240 videos, leading the broadcaster to replace six minutes of its planned program with community footage. Read on to see how the platform collects, processes, and edits this content.

Transcript

Oh seen it the platform hi I'm a film producer and I went to go and film a documentary and I went to film a huge protest that was happening but as soon as I got to the crowd everyone was already capturing on cameras phones their footage was so real it was so personal it's kind of a bit gritty so why was I trying to compete and why was I spending an... Read More

Key Insights

• 🎮 Video consumption is experiencing exponential growth, with over 500 million people watching videos on Facebook alone.
• 👤 User-generated content presents a vibrant, uncontrolled side of the video landscape.
• ✋ The sceneat platform enables companies to engage their communities to produce high-quality videos.
• ✋ The BBC successfully utilized the sceneat platform to gather 240 videos from 39 people across 36 countries, resulting in increased engagement and higher-quality content.
• 💨 Brands like BT Sport and NBCUniversal are using the sceneat platform to involve fans in their broadcast shows, changing the way content is created.
• 🎮 Retailers, such as Body Shop and Benefit, are leveraging their employees to create authentic video content that resonates with consumers.
• 🙈 The sceneat platform has seen a significant increase in video footage download and improved client engagement.

Questions & Answers

Q: What is Seenit, winner of Startup Battlefield at Disrupt London 2016?

Seenit is a platform that helps companies produce high-impact video at scale by engaging their existing communities. Fans, customers, and employees receive filming instructions, capture footage, and upload it for the company to use.

Q: What problem does the Seenit platform address?

Video production is divided between tightly controlled work from studios and agencies and wild, uncurated user-generated content. Seenit brings these approaches together by giving companies tools to direct community-created footage.

Q: How does Seenit help companies collect useful video footage?

A client creates a project, adds filming instructions, and invites selected community members to participate. Those users download the app, join the project, select a requested shot, film it, and upload their footage.

Q: What happens to videos after users upload them to Seenit?

Uploaded videos are automatically tagged, analyzed, and processed. The platform's terms and conditions allow the client to use the footage online or in broadcast shows.

Q: How can Seenit clients edit community-created videos?

Clients can drag and drop selected videos using online editing tools or move their chosen footage into their own editing programs. They can also use Seenit's network of freelance editors, who access the studio remotely and help create the required video.

Q: How did the BBC use Seenit for the Great North Run?

The BBC created a project with filming instructions and invited race participants to contribute. Within a few days, it received 240 videos from 39 different people across 36 countries.

Q: How much Seenit footage did the BBC broadcast?

The BBC initially planned to include 60 seconds of the footage. Because the content's quality and engagement were high, it replaced six minutes of the broadcast with material collected through Seenit.

Q: Which organizations and communities were using Seenit?

BT Sport and NBCUniversal were involving fans in broadcast shows. Retailers including The Body Shop, Benefit, and Lookfantastic were using employees for makeup tutorials and product reviews, while other organizations connected employees across countries.

Summary & Key Takeaways

• Definition: Seenit enables companies to produce high-impact video at scale with footage captured by their fans, customers, and employees.

• Number: Over 500 million people were tuning into Facebook alone to watch video.

• Step 1: A client creates a project, assigns a project ID, and adds filming instructions for its community.

• Step 2: Selected participants download the app, join the project, review the instructions, film requested shots, and upload them.

• Step 3: Uploaded footage is automatically tagged, analyzed, and processed for the client.

• Tool: Clients can edit with online drag-and-drop tools, their own editing programs, or a network of remote freelance editors.

• Number: The BBC received 240 videos from 39 different people across 36 countries within a few days.

• Compare: The BBC planned to use 60 seconds, but replaced six minutes of its broadcast with Seenit footage.

• Who: BT Sport and NBCUniversal involved fans, while The Body Shop, Benefit, and Lookfantastic involved employees.

• Number: Footage downloads increased five and a half times during the last year.

• When: Since founding the company in 2014, Seenit had worked with over 100 clients.

• Tool: Content search tools supported sentiment analysis, object recognition, and transcription.