What They Don't Tell You About Selling Online: The Lead Magnet with Frank Kern

TL;DR

Selling online requires a multi-channel, multi-touch approach with consistent content and offers to engage potential customers.

Transcript

keep it multiplied that means when I'm in a meeting I need to get your attention I need to get it I need to be sure I have it I need to keep it and then I need to multiply that attention because if you don't keep my full attention you ain't gonna get none of my money if you want Cardone kern to grow your brand for you to get your market's attention... Read More

Key Insights

• 🥳 Customers take an average of 22 days and have 32 touch points with a brand before making a purchase.
• 🎁 It is important to be present on multiple channels and have consistent offers and content to engage potential customers effectively.
• ☠️ Utilizing retargeting strategies can be highly effective in engaging interested customers and increasing conversion rates.
• ✖️ The need for being multi-channel, multi-touch, and omnipresent in online marketing is crucial for success.
• 💄 Making multiple offers and being consistent with marketing efforts increases the likelihood of generating revenue.
• ☠️ Content should be tailored specifically to the target audience to maximize engagement and conversion rates.
• 🤯 Retargeting allows businesses to reinforce their brand message and stay top of mind with potential customers.

Questions & Answers

Q: How long does it typically take for a customer to make a purchase after seeing an ad?

On average, it takes 22 days for a customer to go from seeing an ad to making a purchase.

Q: How many touch points does a customer have with a brand before making a purchase?

Customers have an average of 32 touch points with a brand before making a purchase, which can include seeing ads, reading social media posts, watching videos, etc.

Q: What is the importance of being present on multiple channels in online marketing?

Being present on multiple channels ensures that potential customers see your brand across different platforms and increases the likelihood of them making a purchase.

Q: How can retargeting be used to engage potential customers?

Retargeting allows you to show ads to people who have already shown interest in your brand or content, increasing the chances of conversion. By staying top of mind with these potential customers, you can make multiple touch points and drive them towards making a purchase.

Summary & Key Takeaways

• The customer journey from seeing an ad to making a purchase takes an average of 22 days and involves 32 touch points with the brand.

• It is crucial to be present on multiple channels, be consistent with offers, and provide content that resonates with the target audience.

• Retargeting is a powerful strategy to engage interested customers and make multiple touch points with them.