Do You Still Need to Blog? 19 Actionable Tips to Grow Your Revenues in 2019, With 2 Hours of Marketing Advice

TL;DR

Yes, blogging is still worthwhile because it attracts continual, long-term Google search traffic while supporting keyword optimization, title testing, retargeting and email collection. Eric Siu and Neil Patel recommend publishing fresh material once a week at first, rather than producing thousands of repetitive posts. Read on to understand how blogging complements podcasts and videos while building website authority.

Transcript

welcome to another episode of marketing school I'm Eric Sue and I'm Neil Patel and today we're going to talk about if you even need to blog anymore so Neil what are your thoughts you still spend money on blogging I still spend money on blogging and you still blog actually so yeah I don't spend money on blogging I just Vlog it's free for me you were... Read More

Key Insights

• Blogging continues to be a valuable format for generating long-term traffic, especially from Google search, compared to video and audio content.
• Different audiences prefer different content formats; hence, maintaining a blog alongside video and podcast content is beneficial.
• Blogs offer more control over SEO elements, such as keywords and titles, which can be optimized for increased traffic.
• While podcasts and videos provide immediate traffic, they do not sustain long-term traffic like blogs do.
• Retargeting and email collection are additional benefits of blogging, allowing for more direct audience engagement.
• Building domain authority through consistent blogging can enhance the traffic to other parts of a website.
• Simply regurgitating existing content is ineffective; creating fresh, unique content is crucial for blogging success.
• High domain authority allows for more flexibility and potential revenue generation through affiliate pages and other content.
• "Some people prefer video content Some people prefer audio content Some people prefer text based content you can't please everyone with one format" (0:50)
• "blogs still generate more traffic from Google search than anything else versus video content audio content" (0:57)
• "podcasting doesn't get you that continual longtail traffic like you would get with the blog post and it doesn't get you that Evergreen traffic as well" (1:29)
• "if you just regurgitate all the other existing content that everyone else has written about a Blog won't be that effective" (3:04)
• "in the short run if you're going to blog write new stuff and start off with just once a week" (3:27)

Questions & Answers

Q: Do businesses still need to blog?

Yes. Neil Patel says blogs generate continual, long-term traffic from Google search, while different audiences also prefer text, audio or video content.

Q: Why can blogging generate more lasting traffic than podcasting?

A podcast may receive good traffic during its first 30 days, with the first few days or week performing best. The traffic then slows, while a blog post can continue attracting long-tail and evergreen traffic.

Q: Should a business publish blogs, podcasts and videos?

Yes, because people have different content preferences. Eric Siu and Neil Patel also reuse successful themes across podcast episodes and blog posts to reach more of those audiences.

Q: What SEO control does blogging provide?

Bloggers can add keywords to a page and change its title to test whether traffic improves. The speakers say podcasting cannot yet be optimized as effectively.

Q: How does blogging support retargeting and email marketing?

Organic blog traffic brings people to a website where a retargeting pixel can be used. The site can also collect visitors' email addresses.

Q: How can blogging strengthen other pages on a website?

Blog posts can attract links and help build the website's authority. According to the discussion, higher domain authority can bring more traffic to middle and lower-funnel pages.

Q: How often should a new blog publish?

Neil Patel recommends starting with one post a week. He advises writing new material in the short run instead of immediately creating a thousand posts.

Q: What kind of blog content is most likely to work?

Fresh content covering subjects other people have not discussed can perform well. Regurgitating existing articles is less effective unless the site has built sufficient domain authority, presence and backlinks.

Summary & Key Takeaways

• Blogging remains a powerful tool for generating long-term traffic, particularly from search engines like Google. It offers more control over SEO and allows for retargeting and email collection.

• Different content formats cater to varying audience preferences. While video and podcasts provide immediate engagement, blogs sustain long-term traffic and build domain authority.

• Creating unique, fresh content is essential for blogging success. High domain authority allows for greater flexibility in content strategy and potential revenue generation.