How to Buy Guest Posts Without Overpaying

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June 23, 2020
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Craig Campbell SEO
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How to Buy Guest Posts Without Overpaying

TL;DR

Compare multiple sellers before buying a guest post, because the same placement may be listed at substantially different prices. Search marketplaces such as PeoplePerHour, Upwork, and Fiverr for generic or niche-relevant opportunities, prioritize powerful websites, and avoid paying an email middleman’s markup. The suggested next step is strengthening purchased posts with tier-two links.

Transcript

I've ER so you've done your citations you've done a few bits of broken link building you've done various other bits and bobs and you're know ready to build some more links so where do you go now the next thing that I do know we've all had people email and has seen I can get you a guest blog post on this website that way obscene that website know so... Read More

Key Insights

  • Power is the initial priority when buying guest posts at this stage of the link-building process. The approach pairs powerful placements with the domain matrix, while relevance remains a consideration when choosing between generic business sites and websites serving a specific niche.
  • Direct outreach is described as the best way to obtain guest-blog opportunities. Marketplace purchasing is presented as a practical method for finding readily available placements, while the course reserves a more detailed discussion of outreach for later training.
  • PeoplePerHour is a source for comparing guest-post offers across many websites. Searching its offers for guest posts can reveal powerful generic publications, niche-specific sites, and multiple sellers offering access to the same domain at different prices.
  • Marketplace comparison is essential because identical placements can carry very different prices. The Sports Daily example includes offers around 65, 70, 75, 95, 120, 160, and 200, showing why buyers should research a domain before choosing a seller.
  • Middlemen can substantially increase the cost of guest posts. A MarketWatch placement is described as available for about 30 pounds, while email sellers may quote 100 or 150, so searching a marketplace can expose the underlying offer and reduce unnecessary markup.
  • Niche searches can uncover more relevant guest-post opportunities. A buyer seeking sports links can search specifically for sports guest posts, scroll through the results, and compare suitable websites instead of relying only on generic business or SEO-related publications.
  • Powerful generic guest posts are intended to build a baseline of trust for the target domain. The suggested process is to purchase several placements on high-authority websites before moving to the next stage of strengthening those individual posts.
  • Tier-two links are the proposed next step after purchasing guest posts. The transcript also mentions potentially boosting placements with PBNs or automation such as SEO Autopilot, although the detailed method is deferred to the following lesson.

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Questions & Answers

Q: How do you buy guest posts without overpaying?

Search for the target website on marketplaces such as PeoplePerHour before accepting an email offer or the first listing you find. Compare every available seller for the same domain, because prices can vary substantially. The Sports Daily example ranges from about 65 to 200, while a MarketWatch placement described at 30 pounds may be resold through email for 100 or 150.

Q: Where can you find guest posts for sale?

PeoplePerHour is the main marketplace demonstrated for finding guest posts, with Upwork and Fiverr also mentioned as alternatives. Search the marketplace offers for terms such as “guest post,” browse the available websites, and then search for the specific domain separately. This can reveal several sellers offering the same placement at different prices and help identify the best available deal.

Q: Should you prioritize website power or niche relevance?

The strategy initially prioritizes power, especially when guest posts follow citations, broken-link building, and other preliminary work. Powerful generic business websites can provide the desired boost, while niche relevance can still guide selection when appropriate. For example, someone working in sports can search for sports guest posts and compare niche-specific websites rather than relying entirely on generic publications.

Q: Why should you compare multiple guest-post sellers?

Multiple sellers may offer access to the same website while charging very different amounts. The Sports Daily example includes listings around 65, 70, 75, 95, 120, 160, and 200. A simple marketplace or Google search for the domain and PeoplePerHour can therefore uncover a cheaper source and prevent a buyer from paying a large middleman markup.

Q: Why are unsolicited guest-post emails often expensive?

Unsolicited sellers may act as middlemen who obtain a placement from another provider and then double or triple the price. The transcript gives MarketWatch as an example, with marketplace access described at about 30 pounds while email quotes may reach 100 or 150. Searching the named publication directly on PeoplePerHour can expose competing sellers and lower prices.

Q: How do you find niche-relevant guest posts?

Add the niche to the marketplace search, such as searching for sports guest posts, and review the websites returned. Do not select the first result automatically. Search the specific domain name again on PeoplePerHour or through Google, compare all sellers, and choose the most suitable combination of niche relevance, website power, and price available in the listings.

Q: What should you do after buying a guest post?

The proposed next step is to pair the purchased guest post with tier-two links. The transcript also mentions potentially strengthening the placement with PBNs or automation such as SEO Autopilot. Those techniques are not explained in detail here, because they are reserved for the next lesson, but their purpose in the process is to boost the purchased guest post.

Q: Is direct outreach better than buying marketplace guest posts?

Direct outreach is described as the best way to secure guest-blog opportunities, although the detailed outreach process is deferred until later in the training course. Marketplace buying is presented as an easier immediate step for acquiring powerful generic or niche-relevant placements. It also allows buyers to compare sellers, avoid middlemen, and control what they pay for each publication.

Summary & Key Takeaways

  • After completing citations, broken-link building, and other preliminary work, the next step presented is buying guest posts. Although direct outreach is described as the best way to secure opportunities, marketplaces provide an easier route to generic or niche-relevant placements on powerful websites that can support the target domain.

  • PeoplePerHour is used to locate sellers offering guest posts on sites such as MarketWatch, Thrive Global, The Sports Daily, and AP News. The central purchasing tactic is to search each domain separately, compare listings, and identify the lowest available price instead of accepting the first offer or an unsolicited email quote.

  • The recommended initial strategy prioritizes power while still considering relevance. Buyers can select generic business websites or search for niche-specific options, including sports sites. Purchased placements may later be paired with tier-two links and strengthened through PBNs or automation, with those supporting methods reserved for subsequent training.


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