What Would Google Do? | Jeff Jarvis | Talks at Google | Summary and Q&A

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March 11, 2009
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Talks at Google
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What Would Google Do? | Jeff Jarvis | Talks at Google

TL;DR

In this talk, Jeff Jarvis discusses the lessons that companies can learn from Google's approach to business and explores the changes in the world that have been brought about by Google's success.

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Questions & Answers

Q: How can companies apply Google's approach of being a network and platform to their own businesses?

Companies can start by embracing transparency and open up their design processes to involve customers in the creation and improvement of their products. They can also focus on creating networks of people who collaborate and succeed together, rather than being centralized and controlling.

Q: What is the value Google places on publicness and how can companies benefit from it?

Google recognizes the value of publicness and believes that living in public and sharing knowledge is a societal ethic. Companies can benefit from this by making their products and information searchable and publicly available, as well as encouraging their customers to engage in public discussions.

Q: What are some examples of companies that have successfully applied Google's principles to their businesses?

Some examples include Zipcar, which operates as a service and aims to get people from point A to point B while entertaining them along the way. Another example is Starbucks, which has implemented the "My Starbucks Idea" platform to gather ideas and feedback from customers and involve them in the decision-making process.

Q: How can companies navigate the transition from a scarcity mindset to a mindset focused on creation and collaboration?

Companies need to shift their focus from controlling and owning to enabling and supporting. They can embrace platforms and networks, involve customers in the creation process, and focus on adding value through specialization and collaboration. This requires a shift in mindset and a willingness to experiment and adapt.

Summary & Key Takeaways

  • Jeff Jarvis discusses his book "What Would Google Do?" which explores the changes in the world and how companies can apply Google's way of thinking to their own businesses.

  • He emphasizes the importance of being a network and platform, creating networks of people who collaborate and succeed together.

  • Jarvis also highlights the need for companies to embrace transparency, open up their design processes, and involve customers in the creation and improvement of their products.

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