Meet The Million Dollar Man Behind MrBeast | Summary and Q&A

378.9K views
August 29, 2021
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The Iced Coffee Hour
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Meet The Million Dollar Man Behind MrBeast

TL;DR

Jimmy Donaldson, popularly known as Mr. Beast, has seen tremendous growth on YouTube with his unique video ideas and philanthropic initiatives, thanks to the strategic management of his CEO, Reid Hailey.

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Questions & Answers

Q: How did Reid Hailey become the manager of Mr. Beast?

Hailey met Mr. Beast, then with 1.3 million subscribers, through a mutual friend in 2018. After building a rapport over several months, Hailey took over the brand management and business development aspects of Mr. Beast's career.

Q: What does managing a creator like Mr. Beast entail?

Managing Mr. Beast involves various tasks, including handling brand deals, building partnerships, and executing on business ventures. Hailey describes it as more than just managing; it involves being a business partner, coordinating logistics, and supporting Mr. Beast's ambitious ideas.

Q: How did Hailey get into the management of YouTubers?

Hailey got into talent management by sending a cold email to Dude Perfect in 2014. He learned the industry by working with creators he admired and providing value to their careers. He advises aspiring talent managers to start small and build relationships with creators they believe in.

Q: Why did Hailey transition from sports management to YouTube management?

Hailey saw the potential in YouTube and social media platforms for content creators to reach a wide audience. After meeting Dude Perfect, he realized the growing influence of YouTubers and decided to shift his focus towards managing online talent.

Summary & Key Takeaways

  • Reid Hailey, the CEO of Knight Media, became Mr. Beast's manager after meeting him through a mutual friend in 2018.

  • Mr. Beast's popularity grew rapidly, thanks to his creative video concepts, such as giving away pizzas and donating large sums of money to the homeless.

  • Hailey's role as a manager has evolved from handling brand deals to becoming a business partner for Mr. Beast, exploring ventures like the Mr. Beastburger chain.

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