How to Sell a Course that People actually want! (Step-by-Step Tutorial)

TL;DR

To sell an online course with YouTube, align your niche, audience, videos, calls to action, sales page, and email list around the same customer problem. Build a roadmap from the 20 questions people ask before purchasing, then direct viewers toward a relevant next step such as a free masterclass, resource, or 15-minute call. Read on for the five-part process and practical examples.

Transcript

this video is brought to you by thinkific now over the last decade i have been involved in selling online courses in some capacity here at think media we've actually been selling online courses for the last seven years uh into the uh eight figures in online course sales so when it comes to knowing how to sell online courses using youtube this is go... Read More

Key Insights

• ❓ Niche clarity is crucial for effectively selling online courses on YouTube.
• 🗯️ A well-planned content roadmap is essential for attracting and engaging the right audience.
• 🫵 Clear call-to-actions in videos guide viewers towards the next step in their relationship with you.
• 🫵 Directing viewers to a sales page builds credibility and helps them visualize the value your course offers.
• 💌 Building an email list outside of YouTube ensures long-term connection and customer retention.
• 💌 Email sales are on the rise, making an email list a valuable asset for online course creators.
• 🙃 Focusing on building your business on owned platforms, like an email list, is vital to mitigate the risk of losing everything on rented platforms.

Questions & Answers

Q: How do you sell an online course using YouTube?

Use YouTube as a marketing channel that reaches people whose needs match your course. Choose a clear niche, create videos around their purchasing questions, include direct calls to action, send interested viewers to a strong sales page, and build an email list so the relationship continues outside YouTube.

Q: Why is niche clarity important when selling an online course?

Trying to reach everyone can result in reaching no one. Define the specific group your course serves, speak its language, and create videos that address its needs so the channel and course attract the same audience.

Q: How should a YouTube channel align with an online course?

The channel’s subject and the course’s promise should correlate. For example, a channel supporting a course about becoming a pilot should publish relevant aviation content rather than unrelated food videos.

Q: How do you create a YouTube content roadmap for an online course?

Write down the 20 questions people have before purchasing the course. Turn those questions, especially their pain points, struggles, and obstacles, into focused videos that help the intended audience move closer to the course.

Q: What kinds of problems should course-related YouTube videos address?

Address obstacles that prevent viewers from starting or progressing toward the result your course provides. Think Media, for example, creates content about choosing a YouTube camera because equipment can block people from getting started.

Q: Why should course creators include clear calls to action in YouTube videos?

Viewers cannot act on an offer they do not know exists. A clear call to action tells them exactly how to continue, whether that means watching another video, joining a free masterclass, downloading a resource, or booking a free 15-minute call.

Q: What should an online course sales page accomplish?

The sales page should build credibility and authority while explaining the course’s features and benefits. It should also help potential customers picture the transformation the course can provide and create anticipation around that outcome.

Q: Why should online course creators build an email list?

An email list creates a connection with viewers outside YouTube and supports long-term customer retention. It also reduces dependence on a rented platform, where losing access could otherwise put the business and its audience relationship at risk.

Summary & Key Takeaways

• Clarify your niche and speak directly to the right audience to ensure your content aligns with your online course.

• Create a content roadmap that addresses the specific pain points and obstacles your target audience faces, leading them to purchase your course.

• Include clear call-to-actions in your videos, guiding viewers to take the next step in their relationship with you and encouraging them to explore your course.

• Direct viewers to a well-designed sales page that builds authority, highlights the benefits of your course, and creates anticipation for potential customers.

• Build an email list to establish a connection with your audience outside of YouTube, ensuring the sustainability of your online business.