These Are The Highest Paying Digital Marketing Skills

TL;DR

The highest-paying digital marketing advantage is combining strong marketing ability with people-management skills, which can lead to VP roles paying from $100,000 to $500,000-plus depending on the company. Other valuable paths include paid media, affiliate marketing, copywriting, data science, and SEO. Read on to compare their earning potential, practical value, and recommended learning resources.

Transcript

All right, so today we are going to talk about the highest paying digital marketing skills in 2020 and beyond. At least a six figure job that is considered highest paying or a high paying job, and unless you live in San Francisco, then a hundred thousand dollars you are considered low income, unfortunately, so highest paying job when it comes to di... Read More

Key Insights

• Combining marketing and management skills creates leverage, making professionals highly desirable for VP roles with salaries up to $500,000.
• Paid media management is crucial, with demand for experts in Facebook, Google, and other ad platforms offering salaries from $35,000 to over $100,000.
• Affiliate marketing, though often overlooked, offers high earning potential by leveraging performance-based campaigns and creativity in media buys.
• Copywriting remains a valuable skill, with top professionals earning six figures for impactful sales letters that drive significant company revenue.
• Data science is increasingly vital in marketing, with data scientists providing insights that drive substantial business decisions and revenue growth.
• SEO expertise is in high demand, with Microsoft listing it as a top job for the next decade, offering opportunities to build traffic and revenue.
• Successful marketers often diversify their skills, understanding not only SEO but also business, culture, and recruiting to gain a competitive edge.
• Digital marketing offers diverse career paths, with specialties like SEO, paid advertising, and data science providing long-term career growth.

Questions & Answers

Q: What are the highest-paying digital marketing skills?

The speaker ranks the combination of marketing and management first, followed by paid media, affiliate marketing, copywriting, data science, and SEO. These skills are valuable because they help companies manage teams, improve campaigns, generate revenue, or make stronger business decisions.

Q: Why is combining marketing and management skills so valuable?

Companies frequently seek VPs of marketing, demand generation, and related functions who can execute marketing work and manage people. The speaker says this combination creates leverage and can lead to compensation from $100,000 or $150,000-plus to as much as $500,000-plus, depending on the company.

Q: How can marketers strengthen their management skills?

The speaker recommends reading “High Output Management” by the late Andy Grove, who ran Intel. Marketers can strengthen their marketing knowledge by listening to Marketing School or following the speaker’s channel.

Q: How much can paid media managers earn?

Paid media managers can earn about $35,000 per year when starting out and more than $100,000 per year with greater experience. They manage advertising accounts across platforms such as Facebook, Google, Amazon, and Pinterest.

Q: Why can affiliate marketing be a high-paying digital marketing path?

Affiliate marketers are paid based on performance, giving them a direct incentive to find campaigns that work well. They may use paid media, other people’s email lists, and creative media buys, then double, triple, or quadruple down on successful campaigns.

Q: Why is copywriting valuable in digital marketing?

Top copywriters can earn more than six figures for a single sales letter because that letter can generate substantial company revenue. Better copywriting also improves headlines and calls to action, which can reduce advertising costs and improve sales performance.

Q: What resources does the speaker recommend for learning copywriting and data science?

For copywriting, the speaker recommends “The Boron Letters” and “Breakthrough Advertising.” For data science, the speaker suggests DataCamp and notes that free data science courses can also be found online.

Q: Why are data science and SEO important for marketers?

Data scientists turn numbers into insights that support business decisions, campaign confidence, profitability, and long-term revenue gains. SEO adds another competitive advantage when combined with knowledge of business, culture, recruiting, and paid media, and the speaker says demand for both fields should continue.

Summary & Key Takeaways

• Digital marketing skills like management, paid media, and SEO are highly sought after, offering lucrative career opportunities. Combining marketing expertise with management abilities can lead to high-paying VP roles, while proficiency in paid media and affiliate marketing offers significant earning potential.

• Copywriting and data science are critical skills in marketing, with top professionals in these areas commanding high salaries. Effective copywriting can drive substantial revenue, while data scientists provide insights that influence major business decisions, making these roles invaluable.

• SEO remains a crucial skill for digital marketers, with long-term demand and opportunities for career advancement. Understanding SEO, along with other marketing disciplines, can set professionals apart and enable them to succeed in the competitive digital marketing landscape.