Which Marketing Tools Should You Use in 2019?

TL;DR

The best marketing tools for 2019 include Google Trends for boosting brand visibility, Gong.io for optimizing sales calls, and Survey Monkey for gathering customer feedback. Focus on tools that fit your specific needs to avoid overwhelm and maximize effectiveness. Key tools like Google Search Console and Ahrefs offer essential insights for SEO, while integration tools like Zapier streamline processes across platforms.

Transcript

alright so in this video we're gonna talk about the 27 best marketing tools to crush it for 2019 but before we do make sure wherever you're coming from don't forget to rate review subscribe whatever platform you are on. so let's talk about this. before we go into the tools themselves the one thing I want to say about tools is that you think of your... Read More

Key Insights

• The video emphasizes the importance of selecting marketing tools that align with your capabilities rather than overwhelming yourself with too many options.
• Google Trends is highlighted as an underrated tool for increasing brand mentions, which significantly impacts Google’s search algorithm.
• Gong.io is a sales intelligence tool that provides insights into call behavior, helping teams optimize their communication strategies.
• Survey Monkey is recommended for gathering qualitative data through surveys, complementing quantitative analytics like Google Analytics.
• Google Search Console is a vital tool for SEO, offering insights into indexing, crawling, and keyword performance.
• Supermetrics simplifies reporting by integrating with various platforms, making it easier to present comprehensive data to clients.
• Ahrefs and SEMrush are compared for their SEO capabilities, with each offering unique features for keyword research and competitor analysis.
• Tools like Zapier and Skubana are praised for their ability to integrate and automate processes across various marketing and e-commerce platforms.

Questions & Answers

Q: What is the main message about using marketing tools?

The main message is to focus on a few tools that align with your capabilities rather than overwhelming yourself with too many options. It's crucial to choose tools that you can effectively use and that provide the most value to your specific needs.

Q: How does Google Trends benefit SEO strategies?

Google Trends is beneficial for SEO as it helps increase brand mentions, which are a significant factor in Google's search algorithm. By monitoring and enhancing brand mentions, businesses can improve their search rankings and overall traffic.

Q: What insights does Gong.io provide for sales teams?

Gong.io provides sales teams with detailed insights into call behavior, such as talk ratios, interaction stats, and the topics discussed. This information helps teams optimize their communication strategies and improve their sales effectiveness.

Q: Why is Survey Monkey recommended for marketers?

Survey Monkey is recommended because it allows marketers to gather qualitative data through surveys, providing valuable customer feedback that complements quantitative data from analytics tools like Google Analytics. This comprehensive data approach aids in better decision-making.

Q: What role does Google Search Console play in SEO?

Google Search Console is crucial for SEO as it provides insights into indexing, crawling, and keyword performance. It helps identify issues with site maps and search analytics, offering a detailed view of how a website is performing in search results.

Q: How does Supermetrics assist in reporting?

Supermetrics assists in reporting by integrating with various platforms, allowing marketers to create powerful reports with ease. It offers templates that simplify the reporting process, making it easier to present comprehensive data to clients and stakeholders.

Q: What are the differences between Ahrefs and SEMrush?

Ahrefs and SEMrush both offer powerful SEO tools, but they have unique features. Ahrefs is favored for its link intersect feature, while SEMrush is appreciated for its user experience and keyword analysis. Using both can provide a comprehensive view of SEO performance.

Q: What is the benefit of using automation tools like Zapier?

Automation tools like Zapier are beneficial because they connect various marketing apps, allowing for seamless integration and automation of tasks. This reduces the need for manual processes and enables more efficient workflows, saving time and resources.

Summary & Key Takeaways

• The video discusses 27 marketing tools that can enhance your business strategy in 2019, emphasizing the need to choose tools that suit your specific needs and capabilities.

• Tools like Google Trends, Gong.io, and Survey Monkey are highlighted for their unique benefits in increasing brand visibility, optimizing sales calls, and gathering customer feedback.

• The importance of integrating tools such as Google Search Console with Google Analytics is stressed, as it provides a holistic view of SEO performance and site analytics.