Profiles of Purpose: Back from the Ashes | Summary and Q&A

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May 10, 2019
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Stanford Graduate School of Business
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Profiles of Purpose: Back from the Ashes

TL;DR

Faraz Ramji's journey from a family affected by political turmoil to founding Norda Industries, a snack food business that positively impacts smallholder farmers in Kenya.

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Questions & Answers

Q: How did Faraz Ramji's family end up in the UK?

Faraz Ramji's family was exiled from Uganda due to political tensions instigated by dictator Idi Amin, who targeted Asians. They settled in the UK, where Faraz was born.

Q: How did Faraz Ramji start Norda Industries?

After studying development in London, Faraz Ramji was looking for job opportunities and decided to start a business with his grandfather. This led to the establishment of Norda Industries, a snack food company.

Q: How did Faraz Ramji find the farmers in Bomet, Kenya?

Faraz Ramji searched online and found a group of farmers in Bomet who had been trained in growing specific varieties of potatoes for crisps. He reached out to them and formed a partnership for potato supply.

Q: How did Norda Industries impact the smallholder farmers in Bomet?

Norda Industries provided a stable market for the farmers' potatoes, allowing them to improve their livelihoods and provide education for their children. The farmers were able to expand their farms and gain financial security.

Summary & Key Takeaways

  • Faraz Ramji's parents were exiled from Uganda due to political tensions and settled in the UK where he was born.

  • Ramji's love for East Africa led him to start Norda Industries, a snack food business in Rwanda.

  • Through Google, he discovered farmers in Bomet, Kenya, who were trained in growing potatoes for crisps and formed a partnership with them.

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