Google Ads Call Campaigns Tutorial 2023 - How to Create Call-Only Ads

TL;DR

Learn how to set up Google Ads call campaigns to create call-only ads for mobile devices, driving direct phone calls from targeted keywords.

Transcript

what's up everyone welcome to the surfside ppc youtube channel today i'm going to be going over google ads call campaigns with call campaigns you can create call only ads so when someone searches one of your targeted keywords on a mobile device they can click on your advertisement and call you directly to get started what you want to do is set up c... Read More

Key Insights

• 🫠 Call campaigns in Google Ads allow businesses to create call-only ads for mobile devices.
• 📲 Conversion tracking for phone calls is important to measure the effectiveness of the campaign.
• 👨‍🔬 Call extensions can be used in standard search campaigns to provide users with the option of visiting the website or making a phone call.
• 😫 Setting a value for each phone call conversion can help in determining the ROI of the campaign.
• 🗯️ Choosing the right attribution model, such as last click, can simplify the tracking process for phone call conversions.
• 📲 Creating custom goals and adding them to campaigns can help optimize for specific conversion actions, such as 90-second phone calls.
• 🫠 Setting a target return on ad spend (ROAS) and choosing a bidding strategy based on conversion value can help optimize the campaign for better results.

Questions & Answers

Q: What are call campaigns in Google Ads?

Call campaigns in Google Ads involve creating call-only ads for mobile devices, where users can directly click and call the advertiser from the ad.

Q: How can I set up conversion tracking for phone calls in Google Ads?

To set up conversion tracking for phone calls, go to the "conversions" section in Google Ads and create a new conversion action specifically for phone calls. Set parameters such as call length and attribution model.

Q: Can call extensions be used in standard search campaigns?

Yes, call extensions can be used in standard search campaigns, allowing users to choose between visiting the website or making a phone call.

Q: How can I determine the value of each phone call conversion?

If you have data to determine the value of each phone call conversion, you can set a specific value for each conversion. Alternatively, you can choose not to assign a value and just count each conversion individually.

Summary & Key Takeaways

• Google Ads call campaigns allow businesses to create call-only ads for mobile devices, enabling users to click and call directly from the ad.

• Conversion tracking for phone calls is important, and can be set up under the "conversions" section in Google Ads.

• Call extensions can also be used in standard search campaigns to allow users to choose between visiting the website or making a phone call.