Lessons from the Top | BBC's Gavin Esler | Talks at Google | Summary and Q&A

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January 31, 2013
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Lessons from the Top | BBC's Gavin Esler | Talks at Google

TL;DR

Leaders must be effective storytellers, using stories to convey their identity, connect with their audience, and shape public perception.

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Questions & Answers

Q: Why is storytelling important for leaders?

Storytelling allows leaders to connect with their audience, shape public perception, and convey their identity and values.

Q: What are the key components of a good leadership story?

A strong leadership story should answer the questions of "Who am I?" and "Who are we?" It should be authentic, relate to the audience, and have a clear purpose.

Q: How does negative campaigning affect leadership stories?

Negative campaigning can be effective in influencing public perception, but it also risks damaging a leader's reputation. Leaders need to be honest and confront any negative stories or misconceptions.

Q: How can leaders maintain their authenticity while being part of a larger organization?

Leaders need to find their own authentic story within the larger narrative of the organization. They should tell their story in a way that aligns with their values and connects with their audience.

Summary & Key Takeaways

  • Leaders must have the ability to communicate with different audiences and effectively tell their own stories.

  • "Who am I?" and "Who are we?" are two essential questions that leaders must address.

  • Effective storytelling involves being authentic, confronting counter-stories, and using humor and violation of expectations to engage an audience.

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