- Sales - Tibor Shanto on Voicemail Mastery

TL;DR

Learn how sales professionals can significantly increase the response rate to their voicemails with a unique approach and strategic tactics.

Transcript

bandwidth for this week in sales provided by liquidweb.com you can get 50 of your voicemails returned now that sounds like straight up puffery watch me as i grill my guest today on his outlandish claims on today's episode of this week in sales hello and welcome to this week in sales i'm kevin gaither the vp of sales at better works here in santa mo... Read More

Key Insights

• 🔨 Voicemails can be an effective tool to get a call back if approached strategically with the intention of creating curiosity and interest.
• 🥺 Keeping voicemails concise, minimalist, and focused on prompting a response rather than providing excessive information can lead to higher response rates.
• ❓ References to competitors or common clients can create intrigue and generate curiosity, increasing the likelihood of a call back.
• ⌛ Viewing time management as time allocation and focusing on high-value activities within the allocated time can enhance sales professionals' effectiveness and success.
• ☠️ A minimalist approach to voicemails can be counterintuitive but can yield higher response rates compared to messages packed with information.
• 🍃 It is essential to be prepared for questions about references left in voicemails and to provide a clear explanation to maintain credibility and trust with potential clients.
• ☠️ Voicemail success rates may vary, but focusing on the majority of positive outcomes rather than outliers can contribute to overall sales growth.

Questions & Answers

Q: How does Tibor view voicemails differently from most salespeople?

Tibor sees voicemails as purely a means to get a call back, rather than trying to convey all the information or value propositions in the message. He focuses on creating curiosity and prompting a response.

Q: How does Tibor create mystery in his voicemails?

Tibor intentionally keeps his voicemails concise and minimalist, providing only his name, company, phone number, and a reference to a competitor or common client. This creates a sense of mystery and curiosity, encouraging the recipient to call back.

Q: What is the success rate of Tibor's voicemail approach?

Tibor claims to get a high response rate to his voicemails, with approximately 50% of the recipients calling back within 48 to 72 hours. He acknowledges that there may be occasional irritations from some recipients but considers them outliers.

Q: How does Tibor handle questions about the reference left in his voicemails?

Tibor is prepared for questions about the references he leaves, whether it's a competitor, common client, or supplier. He explains that he uses these references to create curiosity and interest, and he transitions into discussing his services and value proposition.

Summary & Key Takeaways

• The guest, Tibor Chanto, discusses the importance of having goals and parameters in a sales job and shares his nightmare experience of working without direction.

• Tibor explains how he is able to achieve a high response rate to his voicemails by viewing them as a means to get a call back, rather than trying to sell or engage in the message itself.

• He emphasizes the importance of creating an element of mystery and curiosity in voicemails to prompt the recipient to call back.