What is the "Anything in the Buy Box" Addon Program for Amazon FBA - Increase Your AOV | Summary and Q&A

TL;DR

Sellers can use the Anything on the Buy Box feature to add complementary items to their main product, allowing customers to make additional purchases without leaving the detail page.

Key Insights

• ❓ The Anything on the Buy Box feature is an invite-only submission available through the SAS program.
• 🪜 It enables sellers to add complementary items to their main product for customers to add during the purchase process without leaving the detail page.
• ☠️ Using this feature can improve conversion rates and increase product awareness, traffic, and average order value.
• 👤 Customers can make purchases directly within the buy box, reducing distractions and improving user experience.
• 🥺 The feature triggers associations between items, leading to more organic displays of frequently bought together products.
• ♿ Sellers can access this feature on handheld devices and it is currently available in select marketplaces.
• 🥳 Approval for the feature takes a few days after submission through the SAS program.

Transcript

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Questions & Answers

Q: What is the purpose of the Anything on the Buy Box feature?

The feature enables sellers to manually curate products that complement their main item, making it convenient for customers to add these items to their cart during the purchase process without leaving the detail page.

Q: How can sellers enable the Anything on the Buy Box feature?

To access this feature, sellers need to be part of the Strategic Account Services (SAS) program and submit an attachment with the relevant information to their SAS partner. Approval takes a few days, after which the items will be displayed on the listing page.

Q: What are the advantages of using the Anything on the Buy Box option?

Enabling this feature allows customers to make purchases without leaving the detail page, reducing distractions and improving conversion rates. It also helps trigger associations between items, leading to more organic displays of frequently bought together items.

Q: Are there any limitations or recommendations for using this feature?

It is recommended to include accessories that enhance or are required by the base item, avoid high consideration items that require additional research, and prioritize quality over quantity. Each listing page should have no more than two relations submitted for approval.

Summary & Key Takeaways

• The Anything on the Buy Box feature is an invite-only submission available through the Strategic Account Services (SAS) program on Amazon.

• This feature allows sellers to add complementary items to their main product, making it easier for customers to make additional purchases without navigating away from the detail page.

• The feature is currently available in select marketplaces and works on handheld devices.