This Week in Startups - Woody Sears, CEO & Founder of FrogDog Media | Summary and Q&A

TL;DR

FrogDog Media is a successful iPhone app developer that specializes in narrated picture books for kids, providing a guilt-free alternative to screen time.

Key Insights

• 😀 FrogDog Media's focus on delivering narrated picture books for children sets them apart from other kids' apps in the market.
• 💗 The company has been successful in obtaining licensing deals with movie studios, which has helped them grow and expand their business.
• 👪 FrogDog Media is dedicated to providing a guilt-free alternative to screen time for children, allowing parents to use their devices as a tool for educational and interactive reading experiences.
• 😇 The company is considering raising angel funding to accelerate their growth and pursue licensing deals with other content providers.

Transcript

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Questions & Answers

Q: How does FrogDog Media differentiate itself from other kids' apps?

FrogDog Media focuses on delivering narrated picture books that maintain the intrinsic value of a book and offer a guilt-free alternative to other digital entertainment options.

Q: How does the highlighting of words in the app contribute to early reading skills for children?

The highlighting of words in the app helps children make associations between letters, sounds, and words, thereby developing their early reading skills.

Q: How does FrogDog Media navigate the process of obtaining licensing deals for popular movie characters?

FrogDog Media has been successful in obtaining licensing deals due to their unique platform and ability to deliver movie storybooks with actual still images from the movies, providing a new and valuable offering to movie studios.

Q: What are FrogDog Media's plans for future growth and expansion?

FrogDog Media is considering raising angel funding to ramp up their business, expand their library of books, and pursue licensing deals with other premier preschool age content providers.

Summary & Key Takeaways

• FrogDog Media is a company that produces narrated picture books for children on the iPhone and iPad.

• The company's target audience is children aged 2 to 7, with parents being the ones who purchase and use the app.

• FrogDog Media focuses on maintaining the intrinsic value of a book and providing a guilt-free alternative to other digital entertainment options.