- Startups - Noah Shanok Founder and CEO Stitcher -TWiST #305 | Summary and Q&A

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November 13, 2012
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This Week in Startups
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- Startups - Noah Shanok Founder and CEO Stitcher -TWiST #305

TL;DR

Stitcher Radio is a popular podcasting app with over 8 million downloads that is focused on providing a seamless listening experience for spoken word content. The app is currently funded through advertising, but the company is exploring additional monetization options such as subscription-based services and direct sales. Stitcher Radio is also looking to expand its sales team and establish partnerships with content providers to enhance the user experience.

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Questions & Answers

Q: How is Stitcher Radio currently funded? What is the company's business model?

Stitcher Radio is currently funded through advertising and operates on an advertising-based model, similar to radio and Pandora. They have the ability to do targeted advertising and offer various options such as banner ads and pre-rolls to content providers.

Q: What are the terms of service for content producers on Stitcher Radio? Do they retain ownership of their content?

Content producers maintain ownership of their content on Stitcher Radio. They have the right to remove their content at any time and can negotiate specific terms through the content portal. Stitcher Radio values its relationships with content producers and aims to work hand-in-hand with them.

Q: How does Stitcher Radio handle advertising around content? Do content producers have control over ads played during their shows?

Stitcher Radio works closely with content producers to ensure a mutually beneficial relationship. While ads are played during shows, content producers have control over the ads and can opt for different types such as banner ads or pre-rolls. Stitcher Radio also plans to introduce more interactive advertising options in the future.

Q: Does Stitcher Radio have plans to expand into video content or other forms of media?

Currently, Stitcher Radio is focused on providing the best user experience for audio content and does not have plans to support video content. They believe that audio content is a unique and compelling offering, and they want to enhance the listening experience through features like minute-by-minute recaps and robust recommendations.

Summary & Key Takeaways

  • Stitcher Radio has over 8 million downloads and is primarily focused on spoken word content, excluding music.

  • The app is funded through advertising and is exploring additional monetization options such as subscription-based services and direct sales.

  • Stitcher Radio is planning to expand its sales team and establish partnerships with content providers to enhance the user experience.

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