Mastering the art of zero cost marketing | Farheen Sayed | TEDxJyothy Institute of Technology

TL;DR

Learn how the speaker built successful startups by using unconventional methods like selling mangoes and leveraging community groups for zero-cost marketing.

Transcript

good evening guys before we dive into the topic I'd like to shed some light on my journey that led to the discovery of zero cost marketing for me and helped me build multi-million doll valuation startups I started my journey in the year 2015 it's almost a decade back I remember walking up to my father with a freshly designed business canvas model w... Read More

Key Insights

• 🥭 The speaker's unconventional approach of selling mangoes to fund her startup highlights the determination and resourcefulness needed for success.
• 🥹 Community groups on social media platforms hold immense potential for businesses, allowing them to reach larger audiences and generate sales.
• 🥺 Establishing a B2B reseller network can lead to significant revenue growth by leveraging the reselling capabilities of a large network of resellers.
• 👨‍💼 Crossposting on pages with a larger following can provide businesses with increased visibility and engagement without any financial investment.
• 👻 Networking through business community groups is essential for zero-cost marketing, as it allows entrepreneurs to connect with potential clients and receive valuable referrals.
• 🥺 The speaker emphasizes the importance of giving before receiving, as acts of goodwill can lead to rewarding opportunities and relationships.
• 🏛️ Building connections and creating value are crucial elements of zero-cost marketing that contribute to the success of startups.

Questions & Answers

Q: How did the speaker bootstrap her startup when faced with a lack of funding?

The speaker decided to take an unconventional path and resorted to selling mangoes to fund her startup. Despite her parents' initial resistance, her determination led to success.

Q: What are the benefits of leveraging community groups for marketing?

Community groups on social media platforms like Facebook and Instagram provide a huge business opportunity, with billions of dollars of business exchanged. Posting and going live in these groups can yield significant results, as demonstrated by successful case studies.

Q: How can a B2B reseller network contribute to zero-cost marketing?

Establishing a B2B reseller network can lead to significant revenue growth. With over 100 million resellers in India, tapping into this network can open avenues for reselling products and services, resulting in increased sales without additional marketing costs.

Q: What is crossposting, and how does it contribute to zero-cost marketing?

Crossposting involves posting through pages, communities, or businesses that have a larger following in your niche. By reaching a broader audience without investing money, businesses can achieve increased visibility and engagement.

Summary & Key Takeaways

• The speaker began her journey in 2015 and, faced with difficulties in getting funding, decided to bootstrap her startup, even resorting to selling mangoes to fund her ideas.

• Her story went viral, leading to winning a State award for innovation, raising two rounds of funding, and establishing successful startups.

• She discovered effective zero-cost marketing methods, including leveraging community groups, B2B reseller networks, crossposting, and networking through business community groups.