"A much better metric is how many readers your entire library attracts each year, year after year."

"Timely content is all about capitalizing on the moment."

"And very few “timely writers” can stay on the hamster wheel longer than a few years."

"While timely writers chase fireworks, timeless writers build constellations."

"it maintains its value much, much longer into the future."

"And the cost is two-fold: first, it trains your brain to become obsessed with clicks and views over substance and building relationships with your readers, and second, it deprives you of ever experiencing the benefits of compounding in your writing."

"Your measure for success should be how many timeless pieces you are able to add to your library each week, month, year."