"I don’t think releasing these features (or a similar set of others) would win them the race either. Instead, it would only buy them extra time, enough to plan the next step."

"But if they were, are they too late?"

"Let’s be honest, if you’re a content creator, being able to keep a mailing list and directly connect to those subscribers is THE goal."

"Otherwise, the discoverability features don’t really help you build one. What am I missing?"

"The ability to find and be found."

"Subscribe to topics."

"A better homepage."

"Instead of showing some interesting content for me (based on my profile and existing subscriptions), it’s just showing me “stuff”, listing content like it was just an afterthought. I’m not feeling the “love” from the platform and the crazy “how did they know I’d like this?!” moment."

"Here is my wish list — err, list of predictions — for the coming year:"

"You won’t get to only see newsletters but rather a list of actual people to follow."

"You can now add a personal profile to your account, something you couldn’t do before"

"Actual discoverability."

"If Substack wants their authors to thrive, they’ll have to give their readers a way to find them."

"Integration with other social platforms."

"It’s only logical that we’d be able to reach our audiences there through the work we do on Substack."

"cross-posting (something other competitors such as Revue already allow for), or as complex as providing a single communication channel aggregating data from all social platforms."

"Reputation."

"Probably custom highlights from Substack on their own newsletter, better homepage positioning, and benefits like that"

"their competition is already making some headway. The headliner being Revue, having been bought by Twitter a while ago and already boasting a ton of integrations out of the box."

"who’s going to be running it by the time we reach 2022?"