"If you’re not familiar with signaling, it refers to behavior whose primary purpose is to “signal” or convey something about ourselves to others – whether or not it’s true."

"Generally, what we’re trying to signal is status. Some people, such as economist Robin Hanson, believe signaling is responsible for a great deal, even most of what humans do."

"Education – Advanced degrees or degrees from more prestigious colleges don’t necessarily indicate more competence, but serve as a signal to hiring managers that you’re valuable, plus hiring you makes them look good."

"You could argue that looking busy is a way of signaling that your role is important – and keeping the boss off your back."

"what he was really saying is that many “Twitter gurus” use Twitter very transparently to signal to their followers stuff like “I find awesome articles and share them!” “I’m generous with my knowledge!”"

"marketing is all about signaling."

"Everything we do as marketers is done in order to signal value to potential customers:"

"Dana Todd says “consistency is the new authenticity.” In other words, “if someone presents the same face often enough, it’s perceived as authentic and ‘real’ by audiences, even if it’s a complete hoax."