"A Comprehensive Survey of Product Management: Valued Skills and Influences"

Kazuki Nakayashiki

Hatched by Kazuki Nakayashiki

Aug 15, 2023

5 min read

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"A Comprehensive Survey of Product Management: Valued Skills and Influences"

Product management is a crucial function in any organization, responsible for driving the development and success of new products. But what exactly makes a great product manager? What skills are most valued in this role? And how much influence do product managers really have within their companies?

According to a comprehensive survey, three skills stand out as the most frequently valued by companies when it comes to product management: communication, execution, and product sense. These skills are seen as essential for effectively managing cross-functional teams, delivering projects on time and within budget, and making strategic product decisions.

Communication is key in the world of product management. Product managers need to effectively communicate with stakeholders, understand customer needs, and convey their vision to the development team. Without strong communication skills, a product manager may struggle to align different teams and ensure everyone is working towards a shared goal.

Execution is another critical skill for product managers. It's not enough to simply come up with great ideas; product managers need to be able to execute on those ideas and bring them to life. This requires strong project management skills, the ability to prioritize tasks, and a focus on delivering results.

Product sense, or the ability to understand the market and customer needs, is also highly valued in product management. A great product manager can identify market opportunities, analyze competition, and make data-driven decisions that will drive the success of the product.

Interestingly, the survey also revealed the skills that are least frequently valued in product management: design/UX, empathy, and raw intelligence. While these skills may not be seen as essential for product management, they can still play a valuable role in the overall success of a product.

The survey also shed light on the influence of product managers within their companies. It found that product managers have more influence than other functions at only 70% of companies, with the remaining 30% having less influence. This shows that while product management is a critical role, its level of influence varies widely across different organizations.

At one end of the spectrum, companies like Zynga give product managers a significant amount of influence, allowing them to "run the show" and make key decisions that shape the direction of the product. On the other hand, companies like Apple give product managers the least influence, with decisions often being driven by senior leadership and design teams.

These findings highlight the importance of understanding the specific dynamics and culture of a company when it comes to product management. Product managers need to adapt their approach and navigate the organization's power structures to effectively drive the success of their products.

When it comes to leaving a legacy, there are several great quotes that provide valuable insights. Peter Strople reminds us that legacy is not simply about leaving something for people, but rather leaving something in people. This emphasizes the importance of making a lasting impact on others and inspiring them to continue your work.

Shannon Alder's quote encourages us to focus on carving our name on hearts, not tombstones. Legacy is not about physical monuments or possessions, but rather the impact we have on others and the memories they hold of us. It's about the stories they share and the way they remember us.

Steve Saint reminds us that the power of a person's life lies in the stories they leave behind. Our story is our greatest legacy, and it has the potential to impact our friends, family, and even future generations. It's a reminder to live a life worth telling stories about and to leave a positive imprint on those around us.

Billy Graham emphasizes that the greatest legacy we can pass on to our children and grandchildren is not material wealth, but rather a legacy of character and faith. It's a reminder to prioritize values and principles, and to leave a lasting impact through the way we live our lives.

Ultimately, legacy is not just about ourselves. As emphasized by these quotes, our story is part of a bigger narrative, and our actions have the power to shape the lives of others. It's a reminder to live with purpose, to make a difference, and to leave a positive legacy for future generations.

In conclusion, product management is a complex and multifaceted role that requires a combination of skills and influence. Communication, execution, and product sense are the most frequently valued skills in this field, while design/UX, empathy, and raw intelligence are less frequently valued. Product managers have varying levels of influence within their organizations, and understanding the dynamics and culture of a company is crucial for success.

To thrive in product management and leave a lasting legacy, here are three actionable pieces of advice:

  1. Develop strong communication skills: Effective communication is key to successful product management. Work on improving your ability to clearly convey your vision, listen to stakeholders, and align different teams towards a common goal.

  2. Focus on execution: Great ideas are meaningless without execution. Develop strong project management skills, prioritize tasks effectively, and focus on delivering results. Be a driver of action and ensure that your ideas are brought to life.

  3. Embrace empathy and design thinking: While empathy and design/UX may not be frequently valued in product management, they can still make a significant impact. Incorporate empathy into your decision-making process, understand the needs and pain points of your users, and strive to create products that truly solve their problems.

By incorporating these three pieces of advice into your product management journey, you can enhance your skills, increase your influence, and leave a lasting legacy in the field. Remember, it's not just about the products you create, but the impact you have on people's lives.

Sources

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