Product management is a complex and multifaceted role that requires a diverse set of skills and abilities. In a comprehensive survey of product management, it was found that there are certain skills that are highly valued in the industry, while others are often overlooked.

Hatched by Kazuki
Sep 02, 2023
4 min read
9 views
Copy Link
Product management is a complex and multifaceted role that requires a diverse set of skills and abilities. In a comprehensive survey of product management, it was found that there are certain skills that are highly valued in the industry, while others are often overlooked.
Communication, execution, and product sense were identified as the most frequently valued skills among product managers. These skills are essential for effectively conveying ideas, coordinating teams, and driving the successful implementation of a product. Product managers with strong communication skills are able to clearly articulate their vision, collaborate with cross-functional teams, and build strong relationships with stakeholders.
Execution is another key skill that product managers must possess. Being able to take an idea from conception to completion requires careful planning, prioritization, and project management. Product managers who excel in execution are able to navigate complex challenges, overcome obstacles, and deliver products on time and within budget.
Product sense, the ability to understand and anticipate user needs, was also highly valued in the survey. Product managers with a strong product sense are able to identify market trends, analyze user feedback, and make data-driven decisions to create products that resonate with their target audience. This skill is crucial for developing successful and impactful products.
Interestingly, the survey also revealed that certain skills are often undervalued in the product management industry. Design/UX, empathy, and raw intelligence were identified as the least frequently valued skills among product managers. This finding is surprising, as design and user experience are critical factors in the success of a product. A well-designed and intuitive user interface can greatly enhance the user experience and drive adoption and engagement.
Empathy is another skill that is often overlooked in the product management field. Understanding the needs, desires, and pain points of users is essential for creating products that truly meet their needs. Product managers who possess empathy are able to put themselves in the shoes of their users and design products that address their unique challenges.
Raw intelligence, often measured by traditional IQ tests, was also found to be undervalued in the industry. While technical knowledge and problem-solving abilities are important, raw intelligence alone does not guarantee success in product management. The ability to effectively communicate, collaborate, and understand user needs are equally, if not more, important in this role.
In addition to these insights, the survey also shed light on the influence of product managers within organizations. It was found that product managers have more influence than other functions in only 70% of companies surveyed. This indicates that there is still room for growth and recognition of the value that product managers bring to organizations. Companies that empower their product managers and recognize their expertise are more likely to succeed in the competitive landscape.
So how can product managers enhance their skills and increase their influence within organizations? Here are three actionable pieces of advice:
- 1. Invest in continuous learning: Product management is a dynamic and ever-evolving field. Staying up-to-date with the latest industry trends, tools, and best practices is essential for success. Take advantage of online courses, workshops, and conferences to expand your knowledge and skills.
- 2. Develop strong relationships: Building strong relationships with cross-functional teams, stakeholders, and customers is crucial for product managers. Foster open lines of communication, seek feedback, and collaborate effectively to build trust and drive successful outcomes.
- 3. Advocate for your role: Product managers play a critical role in shaping the direction and success of a product. Take the initiative to educate key stakeholders about the value that product management brings to the organization. Showcase your expertise, demonstrate the impact of your work, and advocate for resources and support to further enhance your effectiveness.
In conclusion, product management is a complex and multifaceted role that requires a diverse set of skills. While certain skills such as communication, execution, and product sense are highly valued, others such as design/UX, empathy, and raw intelligence are often overlooked. By investing in continuous learning, developing strong relationships, and advocating for their role, product managers can enhance their skills and increase their influence within organizations.
Resource:
Copy Link