A comprehensive survey of Product Management reveals some interesting insights into the role and its perceived value in different companies. The survey found that the most frequently valued traits in product managers are communication, execution, and product sense. On the other hand, design/UX, empathy, and raw intelligence were the least frequently valued attributes.
Hatched by Kazuki Nakayashiki
Sep 30, 2023
3 min read
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A comprehensive survey of Product Management reveals some interesting insights into the role and its perceived value in different companies. The survey found that the most frequently valued traits in product managers are communication, execution, and product sense. On the other hand, design/UX, empathy, and raw intelligence were the least frequently valued attributes.
This information sheds light on the influence that product managers have within their organizations. Surprisingly, PMs have more influence than other functions at only 70% of companies, compared to the 80% seen in other roles. The spectrum of influence varies widely across different companies. For example, at Zynga, PMs are the ones who run the show, while at Apple, PMs have the least influence.
One interesting concept that emerged from the survey is the idea of "Transparent Optimism." This approach to leadership involves creating an environment where there are multiple interpretations of what is happening, external leaks are more likely, and communication is frequent and open. While this may seem risky, it ultimately fosters trust and respect within the team, leading to increased contributions to the success of the company.
However, it is important for company cultures to determine where they lie on the spectrum of open versus closed communication. Some organizations may prioritize transparency and openness, while others may prefer a more closed approach. Both approaches have their advantages and disadvantages, and it is up to each company to decide what works best for them.
In light of these findings, here are three actionable pieces of advice for product managers:
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Focus on improving your communication skills: As the survey indicates, communication is one of the most valued traits in product managers. Work on honing your ability to clearly articulate ideas, actively listen to others, and adapt your communication style to different audiences. Effective communication will help you build trust and influence within your team.
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Develop a strong product sense: Product sense is another highly valued attribute in product managers. This involves having a deep understanding of your target market, competitors, and industry trends. Stay updated on the latest advancements and gather insights from user feedback to inform your product decisions. A strong product sense will enable you to make informed choices and lead successful product launches.
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Foster a culture of transparency and trust: Consider adopting the concept of "Transparent Optimism" in your leadership style. Encourage open communication, share information with your team, and create an environment where different perspectives are valued. Building trust and respect within your team will lead to increased collaboration and ultimately contribute to the success of your company.
In conclusion, product management is a multifaceted role that requires a combination of skills and traits. While communication, execution, and product sense are highly valued, it is essential to recognize the importance of other attributes such as design/UX, empathy, and raw intelligence. By incorporating the actionable advice provided and understanding the varying levels of influence PMs have within different companies, product managers can excel in their roles and drive the success of their organizations.
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