A comprehensive survey of Product Management reveals some interesting insights about the role and its value within companies. Three key aspects that are frequently valued in Product Management are communication, execution, and product sense. On the other hand, design/UX, empathy, and raw intelligence are the least frequently valued traits.

Kazuki Nakayashiki

Hatched by Kazuki Nakayashiki

Sep 30, 2023

3 min read

0

A comprehensive survey of Product Management reveals some interesting insights about the role and its value within companies. Three key aspects that are frequently valued in Product Management are communication, execution, and product sense. On the other hand, design/UX, empathy, and raw intelligence are the least frequently valued traits.

This survey also highlights the varying levels of influence that Product Managers have in different companies. At only 70% of companies, PMs have more influence than other functions, compared to the majority of companies where PMs have 80% or more influence. This spectrum ranges from companies like Zynga, where PMs run the show, to Apple, where PMs have the least influence.

These findings raise important questions about the role of a Product Manager and what skills and qualities are truly valuable in this field. While communication, execution, and product sense are essential for success, it seems that design/UX, empathy, and raw intelligence are not as highly regarded.

However, it is worth considering the unique insights and ideas that individuals with these less valued traits can bring to the table. Design/UX expertise, for example, can greatly enhance the user experience and make a product more appealing and intuitive. Empathy can help PMs understand the needs and desires of their target audience, leading to better product decisions. Raw intelligence, although not prioritized, can contribute to innovative thinking and problem-solving.

In light of these findings, it is important for Product Managers to focus on their strengths and find ways to leverage their skills to make a meaningful impact. Here are three actionable pieces of advice for PMs:

  1. Develop strong communication skills: Effective communication is key to successfully leading a product team and collaborating with stakeholders. PMs should strive to improve their verbal and written communication abilities, as well as their active listening skills.

  2. Prioritize execution and delivery: While product ideas and strategies are important, execution is what ultimately determines success. PMs should focus on driving projects forward, meeting deadlines, and delivering high-quality products to the market.

  3. Embrace a holistic approach: While certain skills may be undervalued in the survey, it is crucial for PMs to cultivate a well-rounded skill set. By incorporating design/UX principles, empathy, and raw intelligence into their work, PMs can bring a unique perspective and add value to their products.

In conclusion, Product Management is a multifaceted role that requires a combination of skills and qualities. While some traits are more frequently valued than others, it is important for PMs to recognize the unique contributions they can make and leverage their strengths to succeed. By focusing on effective communication, execution, and embracing a holistic approach, PMs can drive innovation and create products that leave a lasting legacy for future generations.

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