"Why consumer product metrics are all terrible" and "Time management: do the things you actually want to do" are two seemingly unrelated topics, but upon closer examination, they actually share some common points. Both articles discuss the importance of understanding and aligning priorities, whether it's in the context of consumer product metrics or personal time management.

Kazuki Nakayashiki

Hatched by Kazuki Nakayashiki

Aug 18, 2023

3 min read

0

"Why consumer product metrics are all terrible" and "Time management: do the things you actually want to do" are two seemingly unrelated topics, but upon closer examination, they actually share some common points. Both articles discuss the importance of understanding and aligning priorities, whether it's in the context of consumer product metrics or personal time management.

In the world of consumer product metrics, it's clear that traditional metrics such as signup rates and engagement percentages can be misleading. A typical product may see a majority of users refusing to sign up, and of those who do sign up, a significant portion become inactive over time. This highlights the disconnect between what users expect or want from a product and what the product actually delivers. Similarly, in time management, what is urgent or expected from us may not align with what we truly want to do. We often find ourselves sacrificing our own goals and desires to meet external demands.

To address these challenges, there are actionable advice that can be applied in both contexts. First, it's important to understand the underlying motivations and behaviors of users or individuals. In the case of consumer products, if the engagement or frequency of use is low, it may be because the product is not tied into someone's pre-existing behaviors. Instead of asking users to do something new, it's crucial to find ways to seamlessly integrate the product into their existing routines. Similarly, in time management, it's essential to identify the tasks and activities that truly matter to us and find ways to incorporate them into our daily lives. By aligning our actions with our motivations, we can increase our chances of success and fulfillment.

Another common point between these topics is the significance of relationships and connections. In the realm of consumer products, it's often observed that a significant portion of users have no connections within the service. This poses a challenge in creating a dynamic and engaging experience, as there is a lack of user-generated content and social interactions. This highlights the importance of building a strong network and community around a product. Similarly, in time management, maintaining healthy relationships and connections is crucial. By nurturing these connections, we can cultivate support systems and find opportunities for collaboration and growth.

In conclusion, both consumer product metrics and time management require a deep understanding of priorities, motivations, and relationships. To improve consumer product metrics, it's important to tie the product into users' pre-existing behaviors and foster strong connections within the community. In time management, it's crucial to prioritize tasks and activities that align with our goals and desires, while also nurturing relationships and maintaining a healthy work-life balance.

Actionable advice:

  1. Understand the motivations and behaviors of users or individuals. Find ways to integrate products or tasks into existing routines and align actions with motivations.
  2. Build strong connections and communities. Foster relationships within consumer product services or personal networks to create engaging experiences and support systems.
  3. Prioritize tasks and activities that align with personal goals and desires. Manage time and energy levels effectively, and make time for rest and recharge.

By implementing these actionable advice, we can improve both consumer product metrics and personal time management, leading to more successful and fulfilling outcomes. It's important to remember that metrics and time management are not just about numbers and calendars but are deeply connected to our motivations, behaviors, and relationships.

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