a typical product might see 90% refuse to sign up to a product. And then of the ones who do sign up, over 90% of users disengage and become inactive over time.

Mobile apps often have better engagement metrics, but have lower upfront conversion rates.

If we’re talking about the homepage, we’d expect signup rates to be much higher. The reason is that this traffic is usually based on word of mouth, which leads to sign up rates that are 10% or higher, since people are looking for your product in order to try it.

often over 90%, aren’t engaged on a daily basis. Instead, they’ve churned or are only active a few days per month.

Anything more than 10% of your total users coming back every day is a success case! More often it’s 5%, or even lower.

If your engagement or frequency sucks, figure out how to tie it into someone’s pre-existing behaviors, rather than asking them to do something new.

You’d be surprised to know that often 50% or more of your users don’t know anyone else in the service, meaning that you need to backfill their feed with a bunch of content just from one person, or worse yet, impersonal content.

one of the most explosively viral products in recently history had a full 65% of their users disconnected from anyone else: Instagram.

the fact that only a few percentages of users will author content (known by the 1% rule), then you can imagine why creating a healthy, dynamic news feed is so hard.

people aren’t signing up, and if they do, they don’t use the product nor have a good experience. It’s very hard.

just as I say that a 30% DAU/MAU is good, when you compare that to Whatsapp’s 70%, you can see the gulf between good versus great.