"Product Hunt: The Internet's Destiny Machine" and "Good Product Manager/Bad Product Manager - Andreessen Horowitz" both provide valuable insights into the world of product development and management. While they may seem unrelated at first glance, there are common themes that can be explored to provide a comprehensive understanding of what it takes to create successful products.

Kazuki Nakayashiki

Hatched by Kazuki Nakayashiki

Aug 12, 2023

5 min read

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"Product Hunt: The Internet's Destiny Machine" and "Good Product Manager/Bad Product Manager - Andreessen Horowitz" both provide valuable insights into the world of product development and management. While they may seem unrelated at first glance, there are common themes that can be explored to provide a comprehensive understanding of what it takes to create successful products.

Product Hunt is often considered the go-to platform for new product launches. It has become almost unthinkable for a new product to launch without posting on Product Hunt. The platform offers an opportunity to win new users and attention at no added cost, often resulting in meaningful valuation changes for startups. This success can be attributed to Product Hunt's focus on building a genuine and warm community. Unlike other platforms like Hacker News or Reddit, Product Hunt has cultivated a community that is known for its kindness and support towards one another.

However, despite its popularity and success, Product Hunt initially struggled to generate revenue. This was a strategic choice made by the founder, Ryan Hoover, who prioritized the platform's growth over immediate monetization. In hindsight, Hoover acknowledges that dedicating a portion of their resources towards generating revenue would have been beneficial. To address this, Product Hunt launched a "Shop" in partnership with General Electric and explored other verticals such as integrating podcasts and book reviews. While these efforts didn't have a significant impact on revenue, Product Hunt has found success in advertising. The company sells various sponsorship products, including promoted listings, email collection, topic-based ads, newsletter sponsorship, and job postings. As a result, Product Hunt forecasts $3.3 million in revenue this year, with the majority coming from advertising.

In order to continue growing and evolving, Product Hunt should consider making some changes. One suggestion is to clear room for new growth by shutting down or transforming the site's least used corners. By doing so, Product Hunt can focus its resources on areas that have the most impact. Additionally, leveraging early traction data can be beneficial in giving an extra distribution bump to promising projects. For example, by analyzing the number of email sign-ups, Product Hunt can bring promising projects to the forefront and increase early engagement for makers. Furthermore, establishing an incubator could be a valuable addition to Product Hunt's offerings. This would help founders who are in need of guidance and support before they even have an idea or product to work on.

Now, let's shift our focus to the qualities of a good product manager, as outlined in "Good Product Manager/Bad Product Manager - Andreessen Horowitz." A good product manager is often referred to as the CEO of the product. They possess a deep understanding of the market, product, product line, and competition. This knowledge allows them to operate from a position of confidence and make informed decisions. They are responsible for devising and executing a winning plan, taking full ownership and accountability for the product's success.

A good product manager doesn't get bogged down by the various organizations involved in product development. Instead, they effectively orchestrate these organizations to deliver the right product at the right time. They don't micromanage or become project managers for different functions. Rather, they manage the product team and ensure that everyone is aligned and working towards a common goal.

One key distinction between good and bad product managers is their focus on the "what" rather than the "how." Good product managers define the target and manage the delivery of the desired outcome. They provide clear direction and set goals for the team to achieve. On the other hand, bad product managers tend to get caught up in the details of how things should be done, losing sight of the bigger picture.

Communication is another important aspect of being a good product manager. They are skilled at effectively communicating their ideas and decisions through written formats. This includes creating collateral, FAQs, presentations, and white papers that can be leveraged by the team and shared with stakeholders. In contrast, bad product managers often complain about being overwhelmed by answering questions for the sales force and fail to provide comprehensive documentation.

Good product managers also focus on revenue and customers. They understand the importance of aligning their efforts with the company's financial goals and prioritize the needs and satisfaction of customers. They decompose problems and break them down into manageable tasks, ensuring that the team can tackle them effectively. On the other hand, bad product managers tend to combine all problems into one, leading to confusion and inefficiencies.

Lastly, good product managers think about the story they want written by the press. They understand the importance of shaping public perception and strive to create a positive narrative around their product. They take positions on important issues, make tough decisions, and consider the impact on the company's image. In contrast, bad product managers rely on verbal opinions and lament about not being able to implement their ideas.

In conclusion, the combination of insights from "Product Hunt: The Internet's Destiny Machine" and "Good Product Manager/Bad Product Manager - Andreessen Horowitz" provides a holistic understanding of what it takes to create successful products and manage them effectively. Three actionable advice that can be derived from these insights are:

  1. Dedicate resources towards generating revenue: While growth is important, it is crucial to allocate resources towards generating revenue. This can be achieved through various means such as partnerships, advertising, and exploring new verticals.

  2. Leverage early traction data: Early engagement is vital for the success of new projects. By leveraging early traction data, such as the number of email sign-ups, Product Hunt can identify promising projects and provide them with an extra distribution boost.

  3. Establish an incubator: To support founders in need of guidance and support, Product Hunt should consider establishing an incubator. This would help foster innovation and provide resources for startups at the early stages of their journey.

By incorporating these actionable advice and leveraging the insights from both articles, Product Hunt can continue to be the go-to platform for new product launches while also providing valuable support and resources for product managers and founders alike.

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