2021 Edtech Outlook: Where we’ve been and where we’re going

2021 Edtech Outlook: Where we’ve been and where we’re going

In recent years, there has been a significant shift in the education technology (edtech) landscape. B2C education companies have recognized the value of their consumer brands and have started venturing into the enterprise market. This move has allowed them to capitalize on their hard-earned reputation and expand their reach to a wider audience.

One of the key trends in edtech is the increasing demand for social and community-driven learning experiences. Consumers are no longer satisfied with traditional, solitary learning methods. They crave a truly social learning experience where they can interact with peers, collaborate on projects, and learn from each other's perspectives. This shift in consumer behavior presents a huge opportunity for popular edutainment companies with strong single-player experiences to capitalize on social learning.

The power of social learning lies in its ability to enhance retention. Studies have shown that teaching others is one of the most effective ways to reinforce learning. By engaging in social learning experiences, students not only learn from their own experiences but also from the experiences of their peers. This collaborative approach fosters a deeper understanding of the subject matter and improves overall retention.

Moreover, consumer mega-brands in the edtech industry are quickly building substantial annual recurring revenues (ARR) by establishing themselves as leaders in the market. By leveraging their existing consumer base and strong brand recognition, these companies are able to land new enterprise clients and establish themselves as trusted partners in the education sector. This strategic move not only generates significant revenue but also solidifies their position as industry leaders.

Another important aspect of the evolving edtech landscape is the emergence of verticalized education models. These models cater to specific segments of the education market, such as K12 supplemental learning. With the growing emphasis on personalized education and the increasing involvement of parents and other stakeholders in their children's education, there is a demand for tailored solutions that address the specific needs of different student populations.

The shift in consumer buying behavior in edtech is perhaps the most significant change we have witnessed in recent decades. Parents and other stakeholders no longer passively accept the educational resources provided by schools. They want to be informed and involved in the learning process. This has led to a fundamental change in the way edtech companies approach their target market. Instead of solely focusing on selling to schools, companies are now developing products and services that directly address the needs of parents and students.

In light of these developments, it is essential for educators and learners to adapt their study skills and strategies to make the most of the available resources. A study titled "Strategies for Reading Textbooks" offers valuable insights into effective study techniques.

Before diving into a textbook, it is crucial to preview the content and develop a big picture of what will be covered. This helps in identifying the key topics and concepts that need to be focused on during the reading process. Creating a list of questions that need to be answered as you read further can also help in maintaining focus and engagement.

While reading, it is important to reflect on the material and highlight key passages that support central themes and concepts. However, it is essential to be selective and avoid highlighting more than 20% of a passage. Taking well-organized notes on the backside of corresponding class lecture notes can also aid in better retention and understanding. Visualization is another effective technique to simplify complex information and make it easier to remember. Additionally, writing a brief summary of the central themes and ideas in your own words can reinforce learning and aid in recall.

After finishing a text or passage, it is highly recommended to recount the main points to someone else. By teaching others what you have learned, you solidify your understanding and reinforce the information in your long-term memory. Regular review of the material is also crucial for retention. Spending 20 to 30 minutes within a day of the initial reading to review the material can significantly enhance comprehension and recall.

To optimize the learning process, it is advisable to read aloud and discuss the material with others. Reciting the information out loud helps in moving it from short-term to long-term memory, ensuring subject mastery. Engaging in discussions with peers or study groups can provide different perspectives and deepen understanding.

In conclusion, the edtech landscape is continuously evolving, with a growing emphasis on social and community-driven learning experiences, verticalized education models, and increased involvement of parents and stakeholders. To make the most of the available resources, learners should adapt their study skills and strategies. By previewing, reflecting, highlighting, taking notes, and reviewing the material, students can enhance their comprehension, retention, and overall learning experience. Incorporating social learning elements, such as teaching others and engaging in discussions, can further deepen understanding and reinforce knowledge.