The Golden Circle Presentation: Exploring Human Decision Making in EdTech

The Golden Circle Presentation: Exploring Human Decision Making in EdTech

In the world of education technology, understanding how to effectively communicate with your audience is paramount. One concept that has gained traction in recent years is the Golden Circle Presentation. This approach goes beyond a simple hierarchy of communication and delves into the core principles of human decision-making. By understanding how the Golden Circle works, we can align our messaging with the natural processes of the brain.

But before we dive into the Golden Circle, let's take a look at the current state of the edtech industry. In 2021, we have witnessed a rise in large B2C education companies expanding into the enterprise space. These companies have leveraged their consumer brands to launch offerings targeted at businesses and organizations. This shift highlights the importance of establishing a strong brand presence in the edtech sector.

Additionally, there has been a growing demand for social and community-driven learning experiences among consumers. Traditional edutainment companies with strong single-player experiences may have missed out on a significant opportunity to tap into the power of social learning. It is widely known that teaching is one of the most effective methods for knowledge retention. By incorporating social learning elements into their platforms, these companies could have capitalized on this demand and fostered a more engaging and interactive learning environment.

Furthermore, consumer mega-brands are quickly building substantial annual recurring revenues (ARR) by successfully landing and branding their products in the market. This trend highlights the importance of verticalized education and live learning experiences. By tailoring their offerings to specific industries or niches, edtech companies can establish themselves as leaders in their respective fields. Additionally, incorporating live learning components, such as virtual classrooms or interactive webinars, can enhance the overall learning experience and create a sense of community among learners.

Another significant shift in consumer buying behavior in the edtech industry is the growing focus on K12 supplemental learning. Parents and other stakeholders are increasingly seeking ways to be more informed and involved in their children's education. This presents an opportunity for edtech companies to develop K12 models that address this need and provide parents with the tools they need to actively participate in their children's learning journey. By recognizing the importance of parental involvement and creating platforms that facilitate collaboration between parents, teachers, and students, edtech companies can create a more holistic and effective learning ecosystem.

Now that we have explored the key trends and developments in the edtech industry, let's return to the Golden Circle Presentation and its relevance to human decision-making. The Golden Circle, as introduced by Simon Sinek, consists of three concentric circles: Why, How, and What. The Why represents the purpose and belief of an organization, the How represents the process or approach, and the What represents the tangible products or services.

When applied to edtech, the Golden Circle offers valuable insights into how we can effectively communicate with our audience. By starting with the Why, we tap into the emotional and motivational aspects of decision-making. By clearly articulating our purpose and beliefs, we create a connection with our audience and establish trust.

Moving to the How, we can highlight our unique approach or methodology. This includes the features and benefits of our products or services. By explaining how our offerings differ from competitors and how they address specific pain points, we provide a compelling reason for learners and stakeholders to choose us.

Finally, we arrive at the What, which encompasses the tangible products or services we offer. By this point, our audience has already bought into our purpose and approach. The What becomes a confirmation of their decision and serves as a practical solution to their needs.

In conclusion, the Golden Circle Presentation offers a powerful framework for effective communication in the edtech industry. By aligning our messaging with the principles of human decision-making, we can create a deeper connection with our audience and increase engagement.

Actionable Advice:

• 1. Define your Why: Take the time to clearly articulate your organization's purpose and beliefs. This will help you establish a strong emotional connection with your audience and differentiate yourself from competitors.

• 2. Incorporate social learning elements: Recognize the power of social learning and find ways to incorporate it into your edtech platform. By fostering a sense of community and facilitating collaboration, you can enhance the overall learning experience and drive higher retention rates.

• 3. Embrace parental involvement: Develop K12 models that actively involve parents and other stakeholders in the learning process. By providing tools for communication and collaboration, you can empower parents to play a more active role in their children's education.

By implementing these strategies, you can position your edtech company for success in the ever-evolving landscape of education technology. Remember, effective communication is not just about what you say, but how you say it and why you say it.