"The Changing Landscape of Advertising and Media: Embracing Trust and Automation"

Kazuki

Hatched by Kazuki

Aug 18, 2023

3 min read

0

"The Changing Landscape of Advertising and Media: Embracing Trust and Automation"

Introduction:

In today's fast-paced digital era, the advertising and media industry is undergoing significant transformations. On one hand, trust in traditional advertising and brand messages has been dwindling. On the other hand, artificial intelligence (AI) is revolutionizing media production and consumption. In this article, we will explore the connection between these two seemingly different topics and discuss how they are shaping the future of advertising and media.

Building Trust through Word-of-Mouth Recommendations:

Despite the rise of digital marketing channels, word-of-mouth recommendations from friends and family continue to be the most influential form of advertising. According to a global survey conducted by Nielsen in 2013, 84 percent of respondents from 58 countries considered recommendations from their peers as the most trustworthy source. This highlights the importance of building trust and credibility through personal connections.

De-risking Creativity in Media:

In the media industry, creativity is at the core of success. However, the creative process is often unpredictable and carries inherent risks. To mitigate these risks, media companies employ de-risking strategies that flatten the upside of creative work while minimizing potential downsides. Some of these strategies include summarizing others' work, finding content arbitrage opportunities, creating specific formats, making shorter and shallower content, and producing sequels. While these strategies reduce risk for human creators, they also make it easier for AI to automate media production.

The Rise of Automation in Media:

With the advent of AI, automation is becoming increasingly prevalent in media production. Summary-based media products, shorter content pieces, and content arbitrage opportunities are particularly amenable to automation. This shift towards automation also presents new opportunities for individual writers, who can leverage these tools to create more media products independently. The cost structure of media creation is shifting towards a software-like model, enabling writers to devote more time to research, gather new facts, and write longer, more engaging articles that are less susceptible to automation.

Navigating the Changing Landscape:

While embracing automation and AI in media production can offer writers greater leverage and the ability to create high-quality work, there are also risks for those who rely on de-risked editorial products as part of their day jobs in larger companies. To navigate this changing landscape successfully, it is crucial for writers to adapt and learn how to use these tools effectively. By doing so, they can enhance their leverage and produce exceptional content that stands out in an increasingly automated world.

Actionable Advice for Writers:

  • 1. Embrace automation tools: Familiarize yourself with AI-powered tools and platforms available today. Learn how to leverage these tools to enhance your creativity and productivity. Experiment with automated summarization, content formatting, and other features that can streamline your workflow.
  • 2. Focus on research and unique perspectives: As automation takes over routine tasks, writers can dedicate more time to conducting in-depth research and gathering unique insights. By offering fresh perspectives and well-researched content, you can differentiate yourself from automated media products and provide value to your audience.
  • 3. Collaborate and network: Engage in meaningful conversations and interviews with experts in your field. By summarizing these discussions and sharing them with your audience, you can create original and engaging content while building valuable connections. Collaborations and networking opportunities can also lead to new ideas and inspiration for your work.

Conclusion:

The advertising and media industry is undergoing a significant transformation, with trust in traditional advertising waning and AI-powered automation on the rise. By recognizing the importance of trust and personal recommendations, as well as embracing automation tools and focusing on unique insights, writers can navigate this changing landscape successfully. The key lies in leveraging technology to enhance creativity, produce exceptional content, and build lasting connections with their audience.

Hatch New Ideas with Glasp AI 🐣

Glasp AI allows you to hatch new ideas based on your curated content. Let's curate and create with Glasp AI :)