The myth of exponential hypergrowth has been a topic of discussion among startup founders and entrepreneurs. Many believe that in order to be successful, a company must experience exponential growth in its early stages. However, this belief is not entirely accurate.
Hatched by Kazuki Nakayashiki
Aug 14, 2023
5 min read
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The myth of exponential hypergrowth has been a topic of discussion among startup founders and entrepreneurs. Many believe that in order to be successful, a company must experience exponential growth in its early stages. However, this belief is not entirely accurate.
It is true that startups should focus on creating a product that a small number of users love, rather than trying to appeal to a larger audience. This is because creating a product that is loved by a few users is better than creating a product that is liked by many. The riskiest choice an entrepreneur can make is to continue doing safe and easy work instead of pursuing their passion and ideas.
Another important factor to consider is who actually wants the product. The best ideas may seem bad at first, but they can turn out to be great. Therefore, there is no need to be overly secretive about ideas, as good ideas are not always obvious and can be overlooked by others.
However, if you don't have an idea but still want to start a startup, it is probably not the best decision. It is better to have an idea and then figure out how to bring it to the market through a startup. The qualities of a great founder include determination, decisiveness, shrewdness, intelligence, and passion.
One of the main causes of early startup failure is co-founder disputes. It is important to find good co-founders or be a solo founder, rather than having bad co-founders. If things don't work out, it is important to part ways quickly.
During the Y Combinator program, founders are advised to focus on building the product and talking to users. They don't need to worry about anything else, except for taking care of their health and spending time with loved ones. When there are disagreements within the team, it is best to talk to users to resolve them.
Before taking any action, it is important to ask yourself if it is the best strategy for optimizing growth. The concentration on key metrics by employees has a direct correlation with the success of the company. If these metrics are hidden, it becomes difficult for people to focus on them.
One common pitfall is thinking about how to scale too early. The answer to how to scale should only be considered when the time comes. It is better to focus on creating a product that users love, recruit users one by one, and then try various growth strategies such as advertising, referral programs, sales, and marketing.
In terms of management advice, focus and intensity are key. Find a way to generate 90% of the value with only 10% of the effort, as mentioned by Paul Buchheit. It doesn't matter how hard you work, what matters is whether you are doing the right things.
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