The Future of Social Networking: How Games are Dominating the SNS Space

Aug 18, 2023

2 min read

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In recent years, there has been a growing trend of consolidating various apps into a single platform for easy access. This move acknowledges the importance of presence in social networking services (SNS). Users are less likely to engage with services that lack a sense of presence and charm. While virtual reality (VR) maximizes presence by creating the illusion of being in the same space, existing SNS platforms also offer some level of presence. For example, LINE's read receipts are considered an essential element for sharing the same space with others.

However, presence alone is not enough in SNS. This is where games come into play. Games provide high-quality entertainment for shared experiences. The founders of Houseparty felt that platforms like Facebook and Instagram had deviated from the true essence of social interaction, with users posting photos for approval and seeking validation. They believed that social interactions with friends should be more private and authentic, rather than performative acts for a public audience.

Looking ahead, the next decade may see games surpassing traditional SNS platforms to become a dominant force. Games have the potential to offer a more immersive and authentic social experience. While traditional SNS platforms are like public spaces, games provide a more private and personal environment for social interactions.

So, what can entrepreneurs and startup founders learn from this? Here are three actionable pieces of advice:

Prioritize creating a product that users love: It is better to create a product that a small group of users adores rather than trying to cater to a larger audience. Focus on building something that resonates deeply with a specific user base.
Embrace the power of presence: Incorporate elements of presence in your product or service. Users should feel a sense of connection and engagement when using your platform.
Explore the potential of games: Consider integrating gaming elements into your product or explore the possibility of building a game-based platform. Games offer a unique opportunity for immersive social experiences that traditional SNS platforms may lack.