A trillion dollar opportunity lies in the realm of "subjective searches." These are the queries that are not focused on obtaining factual information or specific results, but rather on exploring ideas, opinions, recommendations, and engaging in conversations. Subjective search content thrives on platforms such as forums, long-tail blogs, social media, and review sites, rather than on SEO optimized websites or big media publications. It is the space where people freely interact and share their thoughts.

A trillion dollar opportunity lies in the realm of "subjective searches." These are the queries that are not focused on obtaining factual information or specific results, but rather on exploring ideas, opinions, recommendations, and engaging in conversations. Subjective search content thrives on platforms such as forums, long-tail blogs, social media, and review sites, rather than on SEO optimized websites or big media publications. It is the space where people freely interact and share their thoughts.

In my personal experience, I have noticed a shift in my subjective search activity towards platforms like Reddit, Twitter, HackerNews, TikTok, and Pinterest. These platforms offer a wealth of subjective content, creating a vast opportunity for innovation and growth. Google, on the other hand, may face the innovator's dilemma as its business model heavily relies on displaying search results filled with keyword auctions and PPC ads. This makes it less equipped to cater to the subjective search domain, where accuracy is less critical and the stakes are lower, such as in fashion, food, and entertainment.

Subjective searches not only fulfill the need for specific information but also provide an avenue for entertainment, interactive conversations, and even games. The ability to customize the search experience empowers users to personalize the algorithm, results, and user interface according to their preferences. Features like downvoting and upvoting results allow users to have a say in what they find valuable or not. Incorporating social aspects into search can enable users to see what their friends or people they follow are searching and interested in, fostering a sense of community and shared interests. Additionally, the ability to curate and share interesting information or content found during subjective searches can create an ongoing taste board for users, enhancing their search experience.

In essence, subjective searches offer a trillion dollar opportunity for platforms that can tap into this realm effectively. By prioritizing user value, appreciation, trust, respect, understanding, and avoiding taking advantage of others, platforms can build ethical foundations that resonate with users. Valuing others for who they are as human beings, expressing gratitude, giving credit to others, trusting individuals, showing respect, and striving to understand others are principles that can guide platforms in providing a fulfilling subjective search experience.

To capitalize on this opportunity, platforms can consider incorporating features that allow users to personalize their search experience, such as Glasp, where users have control over the algorithm, results, and UI. Implementing a commenting feature can add an element of fun and interactive conversations to subjective searches. Enabling users to curate and share their findings publicly can create a sense of community and foster ongoing engagement.