The Power of Core Actions and the Global Knowledge Graph

The Power of Core Actions and the Global Knowledge Graph

Introduction:
In the world of digital products and platforms, achieving growth is a top priority. However, it is essential to focus on more than just increasing the number of users. In this article, we will explore the concept of core actions and their significance in product development and growth. We will also delve into the ambitious vision behind Roam Research's Global Knowledge Graph and its potential impact on organizing and sharing information.

The Significance of Core Actions:
Core actions are the fundamental and essential actions that define a product or platform. Without these actions, the very existence of the product would be pointless. For example, Pinterest would not exist without pinning, and Twitter would not exist without tweeting. These core actions are what drive user engagement and create value within the product ecosystem.

In the pursuit of growth, it is crucial to ensure that a growing number of users are completing the core action. Simply focusing on the total number of users without considering their engagement with the core action is akin to empty calories in growth. It might provide temporary satisfaction, but it lacks long-term sustainability. The momentum of a product will quickly diminish if users do not continue to complete the core action.

Creating Meaningful Engagement:
Twitter, as an example, thrives on the engagement between its users. The act of tweeting is only meaningful when there are other people who read and engage with those tweets. This highlights the importance of fostering a community and providing a good user experience that encourages users to understand and participate in the core action. By optimizing for meaningful engagement, a product can ensure long-term growth and user satisfaction.

Roam Research and the Global Knowledge Graph:
Roam Research, a note-taking tool, has taken a unique approach to organizing information through its Global Knowledge Graph. Users resonate with Roam's interface, considering it their default "thinking" interface. The platform allows users to create graphs consisting of pages and bullets, enabling them to establish connections and relationships between different pieces of information.

Roam Research allows users to assign a unique identifier, known as a block reference, to every thought they have. This transforms unstructured data into structured data, making it easier to navigate and connect ideas. Additionally, Roam aims to go beyond personal information organization and create a collaborative space where users can read and remix each other's public notes. This aligns with the vision of organizing all information, transcending the limitations of individual websites and search engines.