The Power of Clubhouse and the Importance of Core Actions in Social Media Growth

The Power of Clubhouse and the Importance of Core Actions in Social Media Growth

In recent years, social media platforms have become a staple in our daily lives. They have revolutionized the way we connect, communicate, and consume content. One such platform that has been making waves in the tech industry is Clubhouse. With its unique approach to social interaction and content consumption, Clubhouse has captured the attention of many users and investors alike.

Clubhouse started off as a small, exclusive platform where only a select few were invited to join. However, as these initial trial users started inviting more people, the Clubhouse community swiftly grew to encompass a burgeoning and diverse set of people and conversations. It didn't take long for groups to form around hobbies, cultures, careers, and curiosities. Clubhouse could not have come at a better time for social media. It reinvents the category in all the right ways, from the content consumption experience to the way people engage with each other, while giving power to its creators.

What sets Clubhouse apart from other social media platforms is its emphasis on conversation and nuanced, detailed ideas. Unlike other platforms where content is often bite-sized or TL;DR (too long; didn't read), Clubhouse encourages users to communicate in a more meaningful way. It rewards discussion and exploration, creating an environment where users can dive deep into topics that interest them. This is a refreshing change from the video clips and short posts that dominate other platforms.

While Clubhouse's success can be attributed to its unique features, it also highlights the importance of core actions in social media growth. Sarah Tavel, in her article on Medium, emphasizes that growing users without growing users completing the core action is like empty calories. It might feel good initially, but it's not sustainable in the long run.

So, what exactly is a core action? It is the very foundation and essence of a product. For example, pinning is the core action of Pinterest, and tweeting is the core action of Twitter. Without users completing these core actions, these platforms would cease to exist. However, it's not just about the user completing the core action; it's also about the engagement and interaction that follows.

Twitter, for instance, relies on users not only tweeting but also having others read and engage with their tweets. This interaction is what keeps the platform alive and thriving. To achieve this, platforms need to focus on creating a good new user experience. Users need to understand how to use the platform and what the core action entails. Without this understanding, they are less likely to engage and continue using the platform.

Optimizing for the total number of users might feel good temporarily, but it will quickly lose its appeal if the number of users completing the core action does not grow. The momentum of a product will quickly peter out if a growing number of people do not continue to engage and complete the core action. This is why it is essential for social media platforms to prioritize the core action and create an environment that encourages user engagement.

In conclusion, Clubhouse has revolutionized social media by providing a platform that rewards in-depth conversation and exploration. Its success highlights the importance of core actions in social media growth. Without users completing the core action and engaging with each other, a platform's momentum will quickly fade. So, what can social media platforms learn from Clubhouse and Sarah Tavel's insights?

• 1. Prioritize the core action: Make sure users understand and can easily complete the core action of your platform. This will lay the foundation for user engagement and growth.

• 2. Foster user engagement: Create an environment that encourages users to interact with each other and engage with the content. This is what keeps a platform alive and thriving.

• 3. Continuously iterate and improve: Social media platforms need to evolve and adapt to the changing needs and preferences of users. Regularly gather feedback, analyze data, and make improvements to enhance the user experience.

By following these actionable advice, social media platforms can create a strong foundation for growth and user engagement. Clubhouse has shown us the power of meaningful conversation, and it's up to other platforms to follow suit and provide an environment that fosters connection and engagement.