The initial trial users started inviting more people and the Clubhouse community swiftly encompassed a burgeoning and diverse set of people and conversations. Groups quickly began to form around hobbies, cultures, careers, and curiosities.

Clubhouse could not have come at a better time for social media. It reinvents the category in all the right ways, from the content consumption experience to the way people engage each other, while giving power to its creators.

Clubhouse lets users communicate nuanced, detailed ideas in conversation; not everything needs to be bite-size or tl;dr. It’s the opposite of a video clip or a short post because it rewards discussion and exploration.