How to Assess New Community Building Hires for Token Networks and the Lifetime Value of a Blog Post

How to Assess New Community Building Hires for Token Networks and the Lifetime Value of a Blog Post

Community building is the process of bringing together people for the purposes of achieving a set of shared goals and missions. When it comes to hiring community builders for token networks, there are several key factors that should be taken into consideration.

First and foremost, it is important to assess the candidate's alignment with the values and overall mission of the community. A community builder should be passionate about the cause and fully committed to working towards its success. Without this alignment, it will be difficult for the individual to effectively engage and motivate the community members.

In addition to value alignment, it is also crucial to evaluate the candidate's track record in crypto community building. Have they had any past experience in this field? If not, do they have the potential to become a great community operator? While past job titles and experiences on paper may not always accurately reflect a candidate's ability to build communities, it is still important to understand the outcomes of the work they have produced at prior roles. Assessing their level of direct influence on these outcomes can provide valuable insights into their community building capabilities.

One common mistake when hiring for community building roles is mistaking influencers and audience builders for community builders. While audience building is indeed a part of community building, it is only one component of the whole process. Building a community is a long-term endeavor that goes beyond just attracting a large number of token holders. It involves fostering active contributors who can govern and operate the network. Therefore, it is important to look for candidates who have a deep understanding of community dynamics and have the ability to create an environment that encourages active participation.

Interestingly, some of the best emerging community builders are often those who have not had a lot of experience but have been firsthand witnesses to how real thriving communities form and emerge over time. These individuals have usually been active participants in communities themselves and have a deep understanding of what it takes to build and sustain them. Their firsthand experience can often be more valuable than years of professional experience.

One way to assess the capabilities of potential community building hires is to provide them with challenges, problems, or objectives to solve and execute on during the hiring process. By doing so, you can gauge their ability to think strategically, plan and execute community initiatives, and deliver results.

Now, let's shift our focus to the lifetime value of a blog post. A new study has revealed that the lifespan of a blog post is nearly 24 times longer than the currently accepted measurement of 30 days. This finding challenges the traditional understanding of a blog post's value and emphasizes the need to consider a longer timeframe when assessing its impact.

According to the study, it takes approximately two years for a blog post to obtain 99 percent of its impressions. This means that only after this timeframe can we truly determine the post's true value. The study also highlights three distinct "life phases" that a blog post goes through, further contradicting the historical use of a 30-day measurement period.

The first phase, known as the "Shout" phase, occurs within the first week to ten days of publishing a blog post. During this phase, there is a steep spike in impressions, generating 50 percent of the post's total impressions. This initial burst of attention is crucial for gaining traction and attracting readers.

The second phase, called the "Echo" phase, begins shortly after the "Shout" phase and lasts until day 30. During this period, 72 percent of the blog post's impressions are realized. It is important to note that this phase is still within the traditional 30-day measurement period, indicating that a significant portion of the post's impact occurs beyond this timeframe.

The third and least studied phase is the "Reverberate" phase, which makes up the remaining 28 percent of impressions. This phase extends from day 30 to day 700, showcasing the longevity of a blog post's impact. It is during this phase that the post continues to resonate and reach new audiences, further extending its value.

Understanding the lifetime value of a blog post is crucial for content creators and marketers. It highlights the importance of creating evergreen content that can continue to attract readers and generate impressions over an extended period. By focusing on long-term impact rather than immediate results, content creators can maximize the value and reach of their blog posts.

In conclusion, when assessing new community building hires for token networks, it is important to consider their alignment with the community's values and mission, evaluate their track record and potential in crypto community building, and ensure they have a deep understanding of community dynamics. Additionally, providing challenges and objectives during the hiring process can help gauge their ability to execute and deliver results.

Similarly, understanding the lifetime value of a blog post challenges the traditional 30-day measurement period and emphasizes the need to consider a longer timeframe. By recognizing the three distinct life phases of a blog post and creating evergreen content, content creators can maximize the value and reach of their posts.

Three actionable advice for hiring community builders in token networks:

1. Look for candidates who have a deep understanding of community dynamics and have the ability to foster active participation rather than just attracting a large number of token holders.
2. Assess the candidate's track record in crypto community building, but also consider individuals who have been active participants in communities and have firsthand experience in how thriving communities form and emerge.
3. Provide challenges, problems, or objectives for potential hires to solve and execute on during the hiring process to gauge their ability to think strategically, plan, and deliver results.

By following these actionable advice, companies can ensure they hire community builders who are truly capable of creating and sustaining thriving communities in token networks.