Learn How to Use the Best Ideation Methods: SCAMPER

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Aug 07, 2023
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Learn How to Use the Best Ideation Methods: SCAMPER
New Study Reveals the Lifetime Value of a Blog Post
In the world of innovation and content creation, it is essential to constantly come up with fresh ideas and perspectives. One of the best methods for generating new ideas is SCAMPER, a thought sparking technique that allows you to look at existing products, services, or situations from different angles. SCAMPER stands for Substitute, Combine, Adapt, Modify, Put to Another Use, Eliminate, and Rearrange. By applying these different lenses, you can uncover unique insights and come up with innovative solutions.
On the other hand, in the world of blogging, understanding the lifetime value of a blog post is crucial for content creators and marketers. Traditionally, it was believed that a blog post's lifespan was only 30 days. However, a recent study has revealed that this is not the case. In fact, the lifespan of a blog post is nearly 24 times longer than previously thought. The study found that it takes approximately two years for a blog post to obtain 99 percent of its impressions. This new understanding completely contradicts the historical use of a 30-day measurement period.
When we combine the concepts of SCAMPER and the lifetime value of a blog post, we can uncover interesting insights and actionable advice for content creators. Let's explore how these two ideas intersect and how they can be applied to enhance the value and longevity of blog posts.
- 1. Substituting and Combining Ideas: Enhancing Synergy
The first two steps of SCAMPER, Substitute and Combine, can be used to enhance the value and longevity of a blog post. By substituting parts of your content with something else or combining different ideas, you can create a more engaging and unique blog post. For example, instead of simply writing a generic "how-to" article, you can substitute certain elements with personal anecdotes or case studies. You can also combine different ideas from various sources to provide a comprehensive and well-rounded perspective. By doing so, you can enhance the synergy of your blog post and make it more valuable to readers.
- 2. Adapting and Modifying: Solving Problems and Adding Emphasis
The next steps of SCAMPER, Adapt and Modify, can be applied to solve problems and add emphasis to your blog post. When adapting your content, think about which parts of your post can be adjusted to better address your audience's needs or interests. This can involve rephrasing certain sections, adding relevant examples, or incorporating multimedia elements. Similarly, modifying your blog post can involve putting more or less emphasis on certain aspects to make it more impactful. For instance, you can magnify the importance of a particular point or minify less relevant information. By adapting and modifying your content, you can ensure that your blog post remains relevant and valuable over time.
- 3. Putting to Another Use and Eliminating: Reaching New Audiences and Streamlining Content
The last two steps of SCAMPER, Put to Another Use and Eliminate, can be utilized to reach new audiences and streamline your content. When putting your blog post to another use, think about how you can repurpose it or explore alternative ways to present the information. This can involve creating infographics, videos, or even turning it into a podcast episode. By doing so, you can expand your reach and attract different types of audiences. Additionally, eliminating unnecessary or redundant parts of your blog post can help streamline the content and make it more concise. This not only improves the reading experience but also ensures that the post remains relevant and engaging.
In conclusion, by applying the SCAMPER method to the lifetime value of a blog post, content creators can enhance the value, longevity, and reach of their content. By substituting, combining, adapting, modifying, putting to another use, eliminating, and rearranging ideas, bloggers can generate fresh perspectives and innovative solutions. Additionally, understanding the lifespan of a blog post and its distinct "life phases" can help content creators strategize and optimize their content for maximum impact. With these insights in mind, here are three actionable advice for content creators:
- 1. Experiment with different formats and perspectives to enhance the value and longevity of your blog posts.
- 2. Continuously adapt and modify your content to better address your audience's needs and interests.
- 3. Repurpose your blog posts and explore alternative ways to reach new audiences.
By incorporating these practices into your content creation strategy, you can ensure that your blog posts have a lasting impact and provide value over an extended period.
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