Learn How to Use the Best Ideation Methods: SCAMPER


Hatched by Glasp

Sep 21, 2023

4 min read


Learn How to Use the Best Ideation Methods: SCAMPER


Innovation is at the core of progress and success in any field. To stay ahead of the competition, it is important to constantly come up with fresh ideas and find ways to improve existing products, services, or situations. One of the most effective methods for ideation is SCAMPER. SCAMPER is an acronym that stands for Substitute, Combine, Adapt, Modify, Put to Another Use, Eliminate, and Rearrange. By using these thought sparkers or provocations, you can unlock your creativity and discover innovative solutions. In this article, we will delve into each element of SCAMPER and explore how it can be applied to various scenarios.

Substitute - Thinking Outside the Box

The first step in the SCAMPER method is to consider what can be substituted or changed in your product, problem, or process. By challenging the status quo and thinking outside the box, you open up new possibilities for improvement. For example, if you have a product that relies on a certain material, ask yourself if there is a substitute material that could enhance its performance or reduce costs. This simple shift in perspective can lead to breakthrough innovations.

Combine - Enhancing Synergy

The next step is to explore how different parts of your product, problem, or process can be combined to create something new and more effective. By seeking synergy, you can unlock the power of collaboration. Think about how you can merge two or more elements together to achieve a different outcome. For instance, if you have two separate software applications, consider integrating them to streamline processes and improve efficiency. The possibilities are endless when you start combining ideas.

Adapt - Solving Problems

Adaptation is a vital process in evolution, and it is equally important in innovation. In the context of SCAMPER, adaptation refers to identifying parts of your product or process that can be modified to solve a problem. Look closely at your product or process and think about how certain components can be tweaked or adjusted to address a specific challenge. This flexible approach allows you to tailor your solutions to meet the needs of your target audience.

Modify - Amplifying Impact

The "M" in SCAMPER stands for Modify, but it also encompasses the concepts of Magnify and Minify. This element encourages you to examine your product, problem, or process and identify areas where you can put more or less emphasis. Consider how you can amplify the positive aspects of your idea or reduce the negative ones. By making strategic modifications, you can enhance the overall impact of your innovation. Don't be afraid to experiment and push boundaries to achieve extraordinary results.

Put to Another Use - Expanding Possibilities

Sometimes, the key to innovation lies in finding new ways to use existing products or services. This is where the "Put to Another Use" element of SCAMPER comes into play. Step back and think about how your product or service can be repurposed to cater to a different market or audience. Can you reach out to new users by modifying your offering? By exploring alternative applications, you can tap into untapped markets and expand the reach of your innovation.

Eliminate - Simplifying Complexity

Complexity can often hinder progress, so it is important to consider what can be eliminated or simplified in your product, design, or service. The "E" in SCAMPER prompts you to think about the potential benefits of reducing or removing certain parts of your idea. Simplification can lead to improved user experiences, cost savings, and increased efficiency. Challenge yourself to identify any unnecessary components and streamline your innovation for optimal results.

Rearrange - Flipping Perspectives

The final element of SCAMPER is Rearrange, which encourages you to change the order, sequence, or perspective of your product or problem. By reversing the process or reordering the steps, you can uncover fresh insights and unique solutions. This element is particularly useful when you find yourself stuck in a linear or conventional thinking pattern. Embrace the power of rearrangement to unlock new possibilities and overcome mental barriers.


The SCAMPER method is a powerful tool for ideation and innovation. By utilizing its various elements - Substitute, Combine, Adapt, Modify, Put to Another Use, Eliminate, and Rearrange - you can unlock your creative potential and discover novel solutions. Remember that innovation is not limited to a specific industry or field; it is a mindset that can be applied to any situation. To get started with SCAMPER, here are three actionable tips:

  • 1. Encourage collaboration within your team or organization to combine ideas and perspectives for enhanced synergy.
  • 2. Challenge assumptions and seek alternatives by substituting elements of your product or process.
  • 3. Embrace simplicity by eliminating unnecessary complexity and streamlining your innovation.

With SCAMPER as your guide, you can embark on a journey of innovation, pushing boundaries, and redefining what is possible. Remember, the only limits are the ones you set for yourself. So, go ahead and unleash your creativity with SCAMPER!

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