The Power of Dropmark and AI in Boosting Sales and Collaboration


Hatched by Glasp

Sep 16, 2023

3 min read


The Power of Dropmark and AI in Boosting Sales and Collaboration

In today's digital age, the ability to collect, organize, and discuss information efficiently is crucial for both teams and individuals. With the vast amount of content available on the web, it can be overwhelming to keep track of everything. That's where Dropmark comes in. Dropmark is a smart platform that allows users to easily collect, organize, curate, and share online content.

With Dropmark, teams can collaborate seamlessly on projects by creating collections of web links, files, images, and more. Whether it's brainstorming ideas, sharing inspiration, or gathering research material, Dropmark provides a centralized hub for collaboration. No more digging through endless email chains or using multiple platforms to keep everyone on the same page.

But what if you're looking to boost sales and engage customers? That's where AI comes into play. The article "カルビーのポテチを売上1.3倍にしたAIの正体--プラグの「パッケージデザインAI」の実力" sheds light on how AI technology can revolutionize the packaging design industry. In this case, a company called Plag utilized an AI-powered web service to predict the perception of package designs.

Using a range of "イメージワード" or image words that capture the essence of a design, the AI system can predict how a particular design will be perceived. From cute and gentle to seasonal and more, these image words help evaluate the design's appeal. Additionally, the AI system can measure the "好意度のばらつき" or fluctuation in likability, indicating whether a design will have broad appeal or target a specific demographic.

The AI-powered packaging design system works by simply uploading an image, and within just 10 seconds, it can provide a prediction of the design's likability score, a heatmap of attention, a list of image words, and the fluctuation in likability. This technology has proven to be a game-changer, allowing companies to quickly assess the potential impact of their packaging designs without the need for extensive market research or time-consuming testing.

In today's fast-paced market, time is of the essence. The ability to bring desired products to consumers quickly has become a competitive advantage. As the article highlights, "半年は長すぎる。消費者が欲しい商品を、いかに短期間で世に出すかという競争になっている" or "Half a year is too long. The competition lies in how quickly companies can bring desired products to consumers." The AI-powered packaging design system offers a solution to this challenge by providing rapid evaluations, allowing companies to make informed decisions and speed up their product development processes.

Combining the power of Dropmark with AI technology can further enhance collaboration and decision-making. Teams can use Dropmark to collect and organize market research, competitor analysis, and design inspiration. By incorporating AI into the mix, they can quickly evaluate the potential impact of their design choices and make data-driven decisions. This streamlined approach saves time, reduces the risk of costly mistakes, and ultimately leads to more successful outcomes.

In conclusion, the combination of Dropmark and AI technology offers a powerful solution for teams and individuals looking to improve collaboration, organization, and decision-making processes. Here are three actionable pieces of advice to leverage this power:

  • 1. Embrace the digital transformation: In today's digital age, it's crucial to adopt tools like Dropmark to streamline collaboration and organization. Embrace the power of technology to stay ahead of the competition.
  • 2. Leverage AI for rapid evaluations: Consider incorporating AI technology into your decision-making processes, especially in areas like packaging design. AI can provide quick and accurate predictions, saving time and resources.
  • 3. Continuously iterate and improve: Use the feedback and insights provided by AI-powered systems to iterate on your designs and improve over time. Don't be afraid to experiment and adapt based on the data-driven evaluations.

By harnessing the power of Dropmark and AI, teams and individuals can unlock new levels of efficiency, creativity, and success. Embrace these tools, stay agile, and continue to innovate in today's rapidly evolving digital landscape.

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