The Intersection of Apple's Ad Changes and Superhuman's Product Market Fit Framework

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Sep 21, 2023

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The Intersection of Apple's Ad Changes and Superhuman's Product Market Fit Framework

Introduction:

In recent years, two tech giants, Apple and Facebook, have faced significant challenges that have reshaped the digital landscape. Apple's changes to its mobile operating system have resulted in a $10 billion revenue loss for Facebook, while Superhuman has developed a unique framework for achieving product/market fit. By examining the commonalities between these two stories, we can gain valuable insights into the challenges and opportunities faced by companies in the digital age.

Apple's Impact on Facebook's Ad Crisis:

In June 2020, Apple announced changes to its mobile operating system that made it harder for app-makers and advertisers to track user behavior. This shift had a significant impact on Facebook, leading to a projected $10 billion revenue loss. The tracking system that Apple altered is the backbone of the internet's advertising infrastructure, allowing advertisers to target users based on their browsing history. With this change, Facebook advertisers now have to spend more money to reach iPhone users, and they also have to make less-informed guesses about the effectiveness of their campaigns.

Superhuman's Product Market Fit Framework:

Product/market fit is a crucial goal for any startup, and Superhuman has developed a unique framework to measure and achieve it. The framework revolves around asking users a simple question: "How would you feel if you could no longer use the product?" By measuring the percentage of users who answer "very disappointed," Superhuman can gauge its product/market fit score. This framework helps Superhuman identify its high-expectation customers and tailor its product to meet their needs.

Connecting the Dots:

While seemingly unrelated, the stories of Apple's ad changes and Superhuman's product/market fit framework offer valuable insights into the challenges faced by companies in the digital age. Both stories highlight the importance of understanding user behavior and meeting their needs effectively.

Actionable Advice:

  • 1. Embrace Privacy and Transparency: As Apple's changes have shown, users are becoming increasingly concerned about their online privacy. Companies should prioritize transparency and ethical data practices to build trust with their users. This approach will not only protect user privacy but also ensure compliance with evolving regulations.
  • 2. Focus on User Satisfaction: Superhuman's framework emphasizes the importance of creating a product that users would be "very disappointed" to lose. By constantly seeking feedback and analyzing user responses, companies can identify areas for improvement and prioritize features that resonate with their target audience.
  • 3. Balance Innovation and Stability: As companies strive to achieve product/market fit, it is crucial to strike a balance between innovation and stability. Doubling down on what users love while addressing their concerns and missing features will help companies maintain a competitive edge while retaining customer loyalty.

Conclusion:

The stories of Apple's ad crisis and Superhuman's product/market fit framework shed light on the challenges and opportunities faced by companies in the digital age. By prioritizing user privacy, focusing on user satisfaction, and balancing innovation and stability, companies can navigate these challenges and thrive in an ever-evolving digital landscape. Ultimately, success lies in understanding and meeting the needs of users while adapting to changing industry dynamics.

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