A Guide to Gen Z Through TikTok Trends, Emojis, & Language: Enterprise Teams Are Adopting AI-Powered Marketing


Hatched by Glasp

Sep 25, 2023

3 min read


A Guide to Gen Z Through TikTok Trends, Emojis, & Language: Enterprise Teams Are Adopting AI-Powered Marketing

There are nearly 3 billion Gen Zs alive today, making them the largest generation on the planet. With their unique characteristics and preferences, understanding Gen Z is crucial for businesses looking to capture their attention and spending power. At the same time, enterprise teams are increasingly turning to AI-powered marketing platforms to improve efficiency, targeting, customer engagement, scalability, and accuracy. Let's explore the common points between these two trends and how they can intersect for success.

Authenticity and uniqueness are highly valued by Gen Z. They strive to stand out rather than fit in, and this translates into their consumption habits. They prefer access over possession and view consumption as a way to express their individual identity. This aligns with the creative and self-expressive nature of Gen Z, with over half of them considering themselves more creative than previous generations. TikTok, a popular platform among Gen Z, nurtures a culture of creativity by removing barriers to content creation. This shift from consumer to creator is a testament to the participatory nature of the internet.

Moreover, Gen Z seeks autonomy and flexibility in their lives, with a significant percentage expressing a desire to start their own companies or pursue alternative education paths. This pragmatic and self-directed mindset is parallel to the adoption of AI-powered marketing in enterprise teams. As work becomes more disaggregated and the economy moves towards freelancing, young people see entrepreneurship as a way to reclaim agency in a "rigged" system. AI-powered marketing platforms offer the flexibility and customization needed to meet the needs of customers in this changing landscape.

When it comes to specific AI-powered marketing strategies, chatbots have gained popularity among enterprise teams. Chatbots automate customer service and marketing tasks, providing cost efficiency and scalability. Predictive analytics tools like Tableau and Qlik Sense help marketers target customers with precision accuracy, uncovering trends and patterns in customer behavior. Automated email marketing tools such as Optimove and Rasa.io enable greater personalization, resulting in increased customer engagement. Content creation is also being revolutionized by AI, with tools like Frase and Copysmith assisting in tasks from research and writing to optimization and distribution.

To leverage both the Gen Z mindset and AI-powered marketing, here are three actionable pieces of advice:

  • 1. Embrace individual expression: Gen Z values authenticity and uniqueness. Tailor your marketing campaigns to cater to their desire for personalization and self-expression. Use AI-powered tools to gather data and insights that allow you to create highly targeted and personalized content.
  • 2. Foster creativity and participation: Gen Z is a generation of creators. Encourage user-generated content and provide platforms for their creative expression. AI-powered marketing platforms can facilitate this by automating repetitive tasks and freeing up time for creative endeavors.
  • 3. Stay agile and adaptable: Gen Z's desire for autonomy and flexibility aligns with the scalability and customization offered by AI-powered marketing. Embrace the changing landscape of work and adapt your marketing strategies accordingly. Utilize AI tools to optimize your campaigns, make data-driven decisions, and stay ahead of the competition.

In conclusion, understanding Gen Z and incorporating AI-powered marketing strategies can lead to success for enterprise teams. Gen Z's emphasis on authenticity, creativity, and individual expression aligns with the capabilities and benefits of AI. By embracing these trends and leveraging the power of AI, businesses can effectively capture the attention and spending power of Gen Z while improving efficiency, targeting, customer engagement, scalability, and accuracy.

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