"The IKEA Effect: How AI-Powered Marketing Can Help Overcome Cognitive Biases"


Hatched by Glasp

Aug 31, 2023

3 min read


"The IKEA Effect: How AI-Powered Marketing Can Help Overcome Cognitive Biases"


The IKEA Effect is a cognitive bias that explains why people tend to overvalue things they have put effort into. This bias can have negative effects on organizations, such as sunk cost effects and "not invented here" syndrome. However, by incorporating AI-powered marketing strategies, businesses can mitigate these biases and achieve better results.

The Power of AI in Marketing:

AI-powered marketing platforms offer numerous benefits that can enhance efficiency, targeting, customer engagement, scalability, and accuracy. By leveraging AI technology, enterprise teams can streamline their processes and make data-driven decisions to optimize their marketing campaigns.

Efficiency and Targeting:

AI-powered marketing platforms automate repetitive tasks, such as research, brainstorming, and error-checking, saving valuable time for marketers. Additionally, AI-driven platforms provide valuable insights into customer behavior, allowing for improved targeting and personalized marketing strategies.

Customer Engagement and Scalability:

Chatbots are a popular tool used by enterprise marketing teams to automate customer service and marketing tasks. These cost-efficient and scalable bots, like Zendesk Answer Bot and ManyChat, can handle customer queries and provide helpful articles, reaching a vast number of users across platforms like Facebook, Instagram, and WhatsApp.

Predictive Analytics and Automated Emails:

AI-powered analytics tools, such as Tableau and Qlik Sense, enable enterprise marketers to access customer data and uncover trends and patterns in customer behavior. This data-driven approach helps in creating better-targeted campaigns. Moreover, AI-powered email marketing tools like Optimove and Rasa.io allow for personalized and automated email campaigns, resulting in increased customer engagement.

Content Creation and Optimization:

Content marketing plays a crucial role in attracting and converting leads. AI-powered tools like Frase and Copysmith assist marketers in generating high-quality content and optimizing it for better search engine visibility. From topic research and keyword optimization to content creation and distribution, AI tools simplify and enhance the content marketing process.

Actionable Advice:

  • 1. Acknowledge Unconscious Bias: Recognize that the IKEA Effect can influence decision-making and be aware of the potential risks. Encourage open-mindedness and consider external ideas and solutions.
  • 2. Spike Rough Prototypes: Learn from the IKEA Effect study and focus on completing tasks successfully. Failure to do so can lead to negative psychological consequences. Prioritize projects with a higher chance of success.
  • 3. Talk to Customers and Run Experiments: Engage with your target audience to gain valuable insights and feedback. Conduct growth experiments to test new strategies and iterate based on data-driven results.


By incorporating AI-powered marketing strategies, businesses can overcome cognitive biases like the IKEA Effect and achieve better outcomes. From improving efficiency and targeting to enhancing customer engagement and scalability, AI technology offers valuable tools and insights. However, it's important to remember that human creativity and intuition still play a crucial role in making marketing decisions that go beyond data analysis. Embrace the power of AI while leveraging human expertise to drive success in the ever-evolving marketing landscape.

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