The Benefits of Being a Regular: Insights from Studies and Business Models


Hatched by Glasp

Aug 13, 2023

4 min read


The Benefits of Being a Regular: Insights from Studies and Business Models

Have you ever wondered why some people are loyal customers at their favorite spots, visiting them repeatedly and forming a strong bond with the staff? Well, a recent study reveals the multitude of benefits that come with being a 'regular' at a business. It's clear that consumers value their relationships with employees above all else.

According to the study, it takes an average of eight visits to a business before someone considers themselves a regular. This highlights the importance of building a familiar and comfortable environment for customers. Let's delve into the top five benefits reported by these loyal customers:

1. Trust in People and Capabilities:

A whopping 61 percent of respondents stated that they trust the people at the business and their capabilities. When you become a regular, you establish a connection with the employees, knowing that they will provide you with high-quality service or products. This trust is a valuable asset for any business, as it leads to customer loyalty and positive word-of-mouth recommendations.

2. Personalized Service:

57 percent of respondents mentioned that being a regular means the employees know their preferences. This level of personalized service is highly valued by customers, as it creates a sense of being understood and cared for. From remembering your usual order at a restaurant to suggesting products based on your previous purchases, this attention to detail enhances the overall customer experience.

3. Consistency and Expectations:

Another 57 percent of respondents emphasized that being a regular means knowing what to expect from the services. Consistency is key in building customer loyalty. When you visit your favorite spot, you want to know that the quality and experience will remain constant. Regulars appreciate this predictability and are more likely to continue frequenting a business that consistently meets their expectations.

Now, let's shift our focus to the insights we can gather from successful business models. An article titled "「これがわかれば社長になれる」IKEAと焼肉屋と公文式にある" highlights the common points of profitable businesses. It stresses the importance of understanding the mindset behind these successful ventures and being aware of the potential pitfalls for consumers. Here are some key takeaways:

1. The Power of Choices:

One strategy mentioned is to prepare three proposals, with two of them acting as "dummy options" and only one being the "real deal." This approach allows the client to feel a sense of control and decision-making power, even though the ultimate choice was already predetermined. By giving the illusion of choice, both the client and the business share responsibility for the outcome, reducing the risk of blame falling solely on the business.

2. Unveiling Hidden Traps:

The article also emphasizes the importance of being able to see through the hidden traps from a consumer's perspective. Understanding the underlying motives and tactics used by businesses to maximize profits is crucial. By having a discerning eye and evaluating the true value of a product or service, consumers can avoid falling into these traps and make informed decisions.

3. Taking Calculated Risks:

In the world of business, taking risks is inevitable. However, it's important to approach these risks with caution and careful planning. Successful businesses know when to take calculated risks and when to be more conservative. By analyzing market trends, consumer demands, and potential outcomes, entrepreneurs can make informed decisions that have a higher chance of success.

In conclusion, being a regular at your favorite spots comes with a myriad of benefits, including trust in people and capabilities, personalized service, and consistency in meeting expectations. These benefits foster customer loyalty and contribute to the success of businesses. Additionally, understanding the mindset behind profitable business models and being aware of consumer traps can help both entrepreneurs and consumers make informed decisions. To make the most out of these insights, here are three actionable pieces of advice:

  • 1. Build strong relationships with your customers by prioritizing personalized service and gaining their trust in your capabilities.
  • 2. Consistently deliver on your promises to create a sense of reliability and meet customer expectations.
  • 3. Be vigilant as a consumer, recognizing hidden traps and evaluating the true value of products or services before making purchasing decisions.

By implementing these strategies and insights, businesses can cultivate loyal regulars, and consumers can navigate the market with confidence.

Hatch New Ideas with Glasp AI 🐣

Glasp AI allows you to hatch new ideas based on your curated content. Let's curate and create with Glasp AI :)